Internet Marketing is the selling of products or services solely on the Internet. In other words, it is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. We know Internet Marketing as Online Marketing as well. It includes driving the customers to the website to engage more traffic. Marketing aims to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.
There are many tools used in internet marketing. The most important tool is Search Engine Optimisation (SEO). SEO’s role is to get the brand’s website properties on the top of the search engine. For instance, we usually do not go beyond the first page on Google. If you do not get what you are looking for on the first page, you change the searched words. The race is to be on the first page, and this is where SEO comes into play. It helps the website to get organic traffic, which may result in sales.
What are the advantages of Internet Marketing?
Now since we know Internet Marketing, let’s look at few advantages which make it more attractive and efficient to use.
1. Time And Location Independent
These factors are probably the most significant takeaways that digital marketing offers that can trump all other marketing forms. Since all the aspects involved in Internet marketing can be carried out remotely, irrespective of location or time, the business owners do not have to be concerned about the ease of access at all.
Any advertisement or promotion for one’s product will be available for prospective customer’s access 24/7. Differing timezones will cease to be a hassle between the business owner and consumer, as both of them can work according to their convenience, thanks to the advent of digital marketing.
The connectivity of the Internet around the world is amazing. One can be in New Delhi and providing their services in Tamil Nadu or even Canada. The barrier of distance is not a barrier anymore due to the Internet. This also widens the target audience.
For example, Canon advertises search keywords related to “photography” on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage. It does not matter in which country you use this keyword; Canon, without any barrier, will advertise their product.
New online tools and web-based publicizing platforms permit you to explicitly focus on the particular buyer demographics. For example, to target youngsters between the ages of 16-30, you will require an internet marketing methodology to contact them where they invest most of their time, i.e., on the Internet.
2. Easy Access To Analytics
This is a highly underrated yet noteworthy attribute of digital marketing. Previously, obtaining real-time data was a huge matter of concern. It was practically impossible to forecast immense quantities of data and take profit-targetted decisions based on it. More often than not, offline marketing methods fail to offer retrospection and feedback for the efforts put into the process.
This issue is mainly due to the fact that targeting based on analytics is absent in conventional marketing methods. Most of the marketing tactics used in offline methods rely on hit-or-miss options such as cold calling, spamming, and so on. The absolute lack of inbound marketing is another consequential issue with regard to offline marketing.
Whereas, in Internet marketing, one can receive hands-on access to demographical data and inculcate geotargeting based upon it. Customers can be drawn into consuming your products and services instead of approaching them without any assurance of whether they will be interested in your utilities.
3. Inexpensive And Faster Results
When compared to the traditional methods of marketing, Internet marketing is cheaper and offers more returns. This is mainly due to the fact that business owners do not have to spend any excess money to drive in potential consumers, apart from their guaranteed leads. The previously mentioned reason is the factor behind this advantage. The advantage of having analytics at hand is advantageous to a mighty extent.
Since businesses will have to spend capital investment only for their most relevant and assured prospective clients, the costs involved in Internet marketing are cut down to a great extent. Traditional marketing methods will incur significantly higher charges since hefty sums of money will be required just to collect information about consumers. In Internet marketing, this problem is removed from the equation as one can easily pin down on their assured clients, thereby reducing the wastage of money.
Digital marketing also yields faster results since business owners are precisely aware of whom to pitch their sales to. None of the efforts goes wasted, and the time invested in getting results is also reduced significantly.
For instance, many brands collect email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores. This will filter their potential audience, along with reducing the extra cost of advertising to the physical stores. With online marketing, there are no travel costs, and you don’t have to pay for printing to distribute materials. Server costs, by contrast, are relatively low.
4. Networking Is Simplified
One of the key components of marketing, be it offline or online, is networking. It is absolutely vital to network with the right kind of people to yield better results and effectively sustain amongst the heavy competition. This aspect of functioning also benefits exceptionally from Internet marketing.
Since the ability to connect with people from all over the world is growing day-by-day exponentially, one can easily network with clients and other business owners from faraway regions. Gaining valuable contacts and forming long-lasting business connections will turn out to be a breeze, thanks to the digitalization and simplified access to various social media tools.
It can prove to be of great help to introverted people as well, who find it tough to connect with people directly. Meeting new people and networking with them online will boost their confidence and help them gain more exposure, thereby enabling them to clinch eminent business deals and earn profitable consumers.
5. Convenience And Automation
This is a well-known and remarkable aspect of Internet marketing that is highly helpful to both marketing associates and customers. The level of convenience that digital marketing offers is absolutely unrivaled. No other form of marketing can come close to the kind of simplified processes involved in Internet marketing.
Automation is another important component of digital marketing that has saved the time of all the business owners who have tapped into this invaluable tool. You can automate anything and everything, ranging from emails, infographics, social media posts, and so on. Forgetting crucial details will no longer remain an obstacle, as technology will take care of that issue smoothly.
Online advertising is very attractive and enables better segmentation of your advertisements to reach any type of audience you want. All of this can be done effectively, simple, flexible, easily measurable, and low-cost. Furthermore, you’ll be able to see your advertisements” performance in real-time and if they’re functioning or not.
Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently, and affordably reach your target public. That’s why it’s gaining more ground among those businesses with an online presence.