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What is SEO? Complete Guide to Search Engine Optimization in 2019

August 13, 2019 in Search Engines

The full answer to your questions and doubts lies here- What is SEO, Search Engine Optimisation

Internet is vast, and every person who contributes his work to this world wishes his work to be acknowledged and appreciated. There are several blogs talking about the Top Ten of anything and everything existing in India like the Top Ten Hotels of India, Top Ten Places to visit in summer vacations, Top Ten Chefs of India and the list continues, but whenever you type in the Top Ten Hotels of India, you witness that your piece of art does not show up at the top not even on the first page of Google Search. And no one bothers to scroll down to the second page of Google when you have your interest displayed at the top.

If you are a company or have got your business’s website and do not see your stuff on the top of Google Results, then you are surely at the right place.

What is SEO?

SEO, short for Searching Engine Optimization in simple terms means to optimize your website (webpages) so that it can be found (at the best of ease) by search engines like Google, Bing, Yahoo, etc. In technical terms, SEO means all the technicalities and engineering of a website (including its code, keywords, meta tags, information, architecture, etc.) that it takes for the website to make its impact on the search results.

Suppose you have written code for your website or blog and host it on the servers. Now, the search engines read your website’s code, index it, and find the special keywords that represent the website and then store the information in its humongous databases. From all this information, they determine where your site ranks in satisfying various searches or queries that internet users look for.

For instance, if someone is searching for “cricket bats,” the search engine determines which website has the most and best information on cricket bats and places that site first on their results page, also known as SERPs (Search Engine Results Pages). The order in which websites are placed on the page is called search ranking, and each of the search engines may rank your website a little differently as per the excellence of your content and their criteria of reviewing the content.

What is the need for SEO?

There are so many reasons as to why should one choose to use this tool. To sum up, in brief here are some of the reasons.

1. SEO targets quality traffic as per the customer

SEO follows inward selling Strategy, that primarily is customer-centric, that is, focused on creating it straightforward for your audience to seek your content. It sorts of traffic according to the user’s interest, age, gender, and other personal favoritism.

2. You don’t have to be compelled to purchase ads in SEO

Google’s organic(technical) rankings are primarily based entirely on what its formula determines to be the most effective results for any given question. This implies that when you’ve created a page that the search engines find worth of directing their users to, it will still attract traffic to your website for months (or even years) after you publish it.

3. SEO gets a lot of clicks than PPC

(PPC – Pay Per Click, a model of web selling within which the advertisers pay when one amongst their ads is clicked. It’s how of shopping for visits to your website rather than earning them organically.) The foremost logical conclusion is that users trust Google’s formula. They apprehend the spots that advertisers are paying for, and they favor to visit the pages; instead, the search engines have determined to be the most effective.

PPC
PPC

4. You’ll be able to move ahead of the competitors

Today, SEO is a wide thought-about staple of any selling strategy. Percent of marketers believes that rising their SEO and rising their on-line presence is their utmost priority.

Types of SEO

SEO has various categories to be classified according to the task it performs.
Broadly they are classified into three types:

  1. Technical SEO
  2. On-Page SEO
  3. Off-Page SEO

Technical SEO

Having a good site structure (content, code, interactivity with user) is one of the most important aspects of a successful website. No matter how good your content is, a poorly optimized site structure means your website will never reach out to the maximum users as per its real potential.

You got to organize your website’s content in such a way that it establishes clear themes of what you want to display. Answering the following questions will give you a good idea of how you should style and structure your website.

  1. What are the topics that you want to rank your website?
  2. What are the topics that you write in your content the most?
  3. Which topics do your most valuable customers come on your site to read?

How is a Good Site Structure Helpful?

A good site structure can go a long way towards improving your site’s usability and visibility among the viewers. If you use WordPress, it does a pretty good job in-built for you of optimizing your site structure. For content publishers, creating blog pages for the topics that you talk about most and readers love to read the most, and pages that are most valuable to your business is the best strategy.

Site Structure
Site Structure

What Does Google Say?

Google has been telling two technical elements for a better vision of a website.

1. Structured Data of your website

Structured data is a standardized kind of code that makes it easier for search engines to crawl, organize, and display your content in their search results. It is one of the key themes in the recent SEO conferences, and each week, Google has been releasing a new type of Structured Data that the site’s SEO team should be in touch.

2. Site Speed

If you aren’t sure of your website’s speed, then it probably isn’t fast, and you have to improve its load speed. Aim for under 2 seconds load time.

The images, unused plugins, and slow loading are the usual culprits behind the speed issues on a website. One should audit the website speed using the Website Speed Tools available.

On-Page SEO

The next type of SEO is On-Page SEO. This SEO technique will never be set in, but if you work on it into your content, it can take as little as an extra 5–10 minutes to get the basics right and will provide such good results.

Here are some of the basics of On-page SEO:

A. The Primary Keyword Should be in the Page Title

Title tags are indisputably the most important on-page SEO ranking factor and should contain the main keyword(s) that your page is targeting. Title tags should be 50–60 characters in length and the optimal format is Primary Keyword followed by Secondary Keyword. It is all the play of these keywords that the search engine looks for in your website.

B. URL Should be Short and Keyword-Rich. (URL should explain what the page is about.)

URLs need to be easy to understand and understandable by search engines and humans what the page is about. URLs should be tried to be restricted under 115 characters, and remember the shorter the URL, the better it is.

C. An H1 Tag Should be Present on the Page. (Primary keyword should be present in the H1 tag)

In WordPress, the WordPress title tag is the default <h1> tag, and this is perfect for optimization. However, sometimes, the WordPress theme can strip out the <h1> tag. You can search for <h1> in the source code. If your <h1> is the page title, perfect. If it isn’t, or if there are multiple <h1> tags present, tell your developer about it.
Like the page title, try to get your primary keyword is near the beginning so that it should be indexed first by the search engine.

D. Is There Any Image on the Page and Whether the Image is Optimized. (size < 50kb, Optimized file name)

If you’re posting an image in your content, once you must run it through any compressor before posting. Compressor.io is a popular free tool that reduces the size of your image while keeping the quality. It takes less than 30 seconds to do.

E. Subheadings are Wrapped in H2 tags. (Keyword should be in at least 1 subheading.)

One should think of your heading tags taking webpage as a book. In a book the chapter-title is <h1> tag. All the subchapters have <h2> tag. If these subchapters have another sub-area, then this would be marked up with <h3> tag and so on. The best practice is at least one <h1> tag per page. Pages can and should have multiple <h2> tags.

F. The Primary Keyword Should be in the Opening Paragraph

Placing the main keyword of the page in headings, and subheadings are the best practice to squeeze it into the opening paragraph. The first paragraph must tell the reader, and Google what the post is all about, and should contain the main keywords of the page.

G. Pages Should be Linked Internally

An internal link is a link from one page to another page on the same website. Internal links allow one to pass link equity to your most important pages, as well as allow them to push visitors to your monetized pages. A good internal linking strategy will let Google know what your most important pages are and help them rank higher than other pages.

H. Should Meta Description be Present?

Meta descriptions have no bearing on rankings actually, but they’re vitally essential. Treat them like a Paid Search ad. This way, one can grab the searchers attention. Your meta descriptions should be under a maximum of 156 characters in length and be actionable.

Off-Page SEO

Off-Page SEO is related to promotional methods beyond the website design and structure for the purpose of ranking a website higher in the search results.
It includes all the activities to be done outside the boundaries of a website. Basically, it includes:

  1. Link Building
  2. Social Media Marketing
  3. Social Bookmarking
  4. Off-Page SEO gives a very good perception of how the users perceive the particular website.

Link Building

It means building external links to your website trying to gather as many votes as one can so as to bypass competitors and rank high. For example, if someone likes a website and then share the link of it to his friends that this website has good content. So, this comes under link building. We also provide extensive link building service for the organic reach and long-term growth of the website.

Social Media Marketing

It is a form of link building. Social media mentions are getting in use more and more day by day, and it plays a vital role in boosting SEO these days. It includes promoting your website on social platforms like Facebook, Instagram (also including paid promotions) by sharing articles, posts. There are multiple social media management tools to keep you going as well.

Social Media Marketing
Social Media Marketing

Social Bookmarking

This technique is not so popular these days as it used to be, but still, it plays a staple role in generating traffic on the site. Sites like Reddit, Stumbleupon, Scoop.it, and Delicious can be used to promote content.

Here is a short pathway to follow for the beginners:

1. Create a Secure and User-Accessible Website

A URL is needed for Google’s bot to reach you and crawl. A sitemap is needed for your website to list all the pages.

2. Page Speed

Test the speed of your page and also tests its speed on mobile.

3. Mobile Friendliness

Mobile-friendliness and UI design of the mobile site is a major priority of SEO. A site should be mobile optimized.

4. Writing Optimised Content

As already mentioned above, follow the rules of keywords, h1 tags, images in your content, and make it easier for search engines to crawl upon your content.

5. Review Your User Experience

For a while, now, Google has been using artificial intelligence to rank the sites better using its platform Rank Brain. It makes ranking on the basis of the number of people who click on your page, the number of people who just dwell on your page and just bounce to some other site. So, one should keep track of your user experience and maintain it.

6. Social Links

Spread the word of your work on social media and promote it as far as you can (in the beginning, without paid promotion).

With these goals, you are all set to start off your business or site and make it on the top of search results.

Cannibals- A Guiding Source For You

Talking about SEO, the big question enveloping you is how to use this miracle tool? Well, here is Cannibals Media at your service. Were are here to offer the best services to our clients, which will actually give you a boost to indulge deeper in this field. With a bunch of experienced experts and modern tools, we create and implement your ideas by significantly curating that innovative piece of content to optimize it online with our dedicated team of SEO experts & backlink Ninjas.

We try to give a push to all the budding artists and an expert designation to the veteran ones. SO, if you are a business, startup or even a freelance artist who wishesh to grow their business online, then we are here for you. You can outsource all your search engine optimization (SEO) needs to us.

Conclusion

All in All, it takes time to grow your website and to turn it into a marketing channel that brings in a steady stream of high-quality leads which can be frustrating at times. Can you even put in a minimal amount of effort into the fundamentals of SEO and still build up a viable channel of leads over time? In fact, SEO leads are consistently worth 3–5 times more to business, over their lifetime, than leads brought in through Paid Search.

In addition, there’s no need to worry about staffing up or to invest any money into SEO. All it will take is a small bit of effort to get you from a dead stop to at least a decent gallop when it comes to seeing results from your SEO efforts.

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Priyanshu Panwar More posts by Priyanshu Panwar

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