{"id":4483,"date":"2022-10-18T09:28:55","date_gmt":"2022-10-18T03:58:55","guid":{"rendered":"https:\/\/cannibals.digital\/?p=4483"},"modified":"2024-02-26T14:57:40","modified_gmt":"2024-02-26T09:27:40","slug":"marketing-strategies-of-kfc","status":"publish","type":"post","link":"https:\/\/cannibals.digital\/marketing-strategies-of-kfc\/","title":{"rendered":"What are the Main Marketing Strategies of KFC?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every brand becomes successful through its genius strategies to get its name out there. The marketing strategies of KFC are what got it to the place it is today. In 2021, KFC\u2019s success was evident through its revenue of around <strong>2.79 billion USD<\/strong>. Any business leader can learn from the company by studying its strategies.<\/span><\/p>\n<p><a href=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/marketing-strategies-of-kfc.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4485\" src=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/marketing-strategies-of-kfc.jpg\" alt=\"marketing strategies of kfc\" width=\"700\" height=\"524\" srcset=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/marketing-strategies-of-kfc.jpg 700w, https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/marketing-strategies-of-kfc-300x225.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Regardless if you are an entrepreneur or not, this article will definitely inspire more excellent thinking. If anything, you will have something to think about next time you are having a scrumptious meal at KFC. Read on as we investigate what marketing strategies KFC uses to succeed.<\/span><\/p>\n<p><strong>Read also:<\/strong> <a href=\"https:\/\/cannibals.digital\/swot-analysis-of-dominos-pizza\/\">Comprehensive SWOT Analysis of Domino\u2019s Pizza<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_to_Learn_Marketing_Strategies_From_KFC\"><\/span><b>Why Do You Need to Learn Marketing Strategies From KFC?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might need to learn the marketing strategies of KFC. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">If you are an entrepreneur and you want to start your own business, you might want to learn marketing strategies from KFC to help you get started.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">KFC needs suppliers. So, if you want to supply a product to KFC, it might help to understand their perspective.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">As a restaurant chain in business for over <strong>60 years<\/strong>, KFC knows a thing or two about marketing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">We are entering a time crucial for e-commerce marketing and digital transformation, and we are seeing chances that weren&#8217;t there just a few years ago.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Moreover, the rivalry in today\u2019s times is intense. Be unique from the competition by studying the KFC success story.<\/span><\/li>\n<\/ul>\n<p><strong>See Also: <\/strong><a href=\"https:\/\/cannibals.digital\/marketing-strategy-of-zomato\/\">What is the Marketing Strategy of Zomato?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Marketing_Strategies_Of_KFC\"><\/span><b>The Marketing Strategies Of KFC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Branding\"><\/span><b>Branding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A strong brand is crucial in a competitive market. KFC is known worldwide for its delicious fried chicken, and the company\u2019s branding helps them stand out from its competitors. To achieve this:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">KFC has used several marketing campaigns to promote its brand and products over the years. These campaigns have cemented it as a household name.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Back in 1970, Colonel Sanders became the face of the company, and since then, it has used that same face as its logo. This makes the brand instantly recognizable.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Since then, the company has also created slogans that tie in with the brand. We all love the phrase, \u201c<strong>It\u2019s Finger-Lickin\u2019 Good!<\/strong>\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Accordingly, KFC advertises the phrase and the face by putting it on everything from billboards to TV to social media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That is one of the marketing strategies of KFC to get authority and recognition for its brand name.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising_and_Marketing_Collateral\"><\/span><b>Advertising and Marketing Collateral<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Undoubtedly, the company spends a fortune on marketing. The best of the best marketers with proven track records are hired to provide constant success to the company. Consequently, this ensures that the company always looks professional and lends an air of exclusivity to the brand.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">KFC\u2019s ads are engaging and entertaining to the consumer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">They also rope in the customer and engage them to take action.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">The idea should be simple, memorable, or startling&#8230; It should also relate to some positive emotion.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">The ad presents a situation in the best possible light. You can learn from this and understand that every bad situation can be presented more pleasingly.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Advertisement.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4486\" src=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Advertisement.jpg\" alt=\"advertisement\" width=\"700\" height=\"829\" srcset=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Advertisement.jpg 700w, https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Advertisement-253x300.jpg 253w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Every time you see a KFC ad, it has an aura of deliciousness. The food is continuously steaming. The family near the food is always having a happy, memorable moment, too. This prompts you to consider placing an order with the business for meals so that you might also experience that joy. The appeal of these ads is what sets them apart from other brands.<\/span><\/p>\n<h4><b>A live example of their Ingenious Marketing<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In 2018, KFC UK ran out of chicken, and the company ran a<\/span><span style=\"font-weight: 400;\"> full-page ad in The Times reading &#8220;FCK&#8221; as an apology for the mistake. This incident got worldwide attention, and the ad was hailed as &#8220;one of the best examples of an advert that has achieved worldwide recognition.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main idea behind this campaign was that the general public would not expect the company to say &#8220;FCK&#8221; instead of its usual tagline. As a result, most people loved the concept and saw it as a fun way to reach out to their customers and tell them about the product shortage. The company&#8217;s YouTube channel also posted videos parodying its own commercial with a famous Hollywood star, which received a lot of views and appreciation from viewers.<\/span><\/p>\n<p>Read also: <a href=\"https:\/\/cannibals.digital\/beyond-meat-swot-analysis\/\">Beyond Meat SWOT Analysis: Everything to Know<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Direct_Marketing\"><\/span><b>Direct Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another key point is that KFC relies on direct marketing to reach out to its target market. They use a variety of methods, such as direct mail,<strong><a href=\"https:\/\/cannibals.digital\/types-of-telemarketing\/\"> telemarketing<\/a><\/strong>, and <a href=\"https:\/\/cannibals.digital\/successful-email-marketing\/\">email marketing<\/a>. This is one of the top marketing strategies of KFC.<\/span><\/p>\n<p><a href=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Direct-Marketing.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4487\" src=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Direct-Marketing.jpg\" alt=\"direct marketing\" width=\"700\" height=\"436\" srcset=\"https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Direct-Marketing.jpg 700w, https:\/\/cannibals.digital\/wp-content\/uploads\/2022\/10\/Direct-Marketing-300x187.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Direct mail is one of the most common methods used by the fast-food giant. They send out letters and packages to their target market. These packages can include coupons, promotional items, or even free meals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use these letters to advertise their menu and offer coupons to potential customers. Similarly, they also include promotional information to encourage consumers to visit their restaurants.\u00a0 For example, if they offer free meals for children during special holidays, they\u2019ll make sure their customers know about it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Take-Away_Pun_intended\"><\/span><b>The Take-Away. (Pun intended)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What we can learn from the marketing strategies of KFC is that they are undoubtedly creative. They engage in every marketing trick in the book, and then they supplement the book with their own experience. Plus, their product is just so good that you can\u2019t help but be drawn to it. The smell, the ambiance, and the experience of eating there are masterfully included in all their ads.<\/span><\/p>\n<p><strong>Read also:<\/strong> <a href=\"https:\/\/cannibals.digital\/liquid-death-marketing-strategy\/\"><strong>Liquid Death Marketing Strategy: How Did It Win?<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><b>Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"What_is_KFC_doing_right\"><\/span>What is KFC doing right?<span class=\"ez-toc-section-end\"><\/span><\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tA lot. The food is delicious, and the marketing strategies of KFC are phenomenal. The company knows how to capture the attention of its target demographic. They know how to keep them coming back for more. Plus, they have a lot of brand loyalty and are one of the favorite fast-food restaurants among most customers.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"What_other_brands_can_you_learn_marketing_strategies_from\"><\/span>What other brands can you learn marketing strategies from?<span class=\"ez-toc-section-end\"><\/span><\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tPepsi and McDonald\u2019s -- Their approach toward social media marketing is innovative and creative. They know how to engage with their audience and how they can help them build a strong brand.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"How_does_KFC_get_an_edge_over_its_competition\"><\/span>How does KFC get an edge over its competition?<span class=\"ez-toc-section-end\"><\/span><\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tBy providing quality food at a very affordable price point, they attract a lot of people to their business. Additionally, they also have a wide variety of options to choose from for their dishes. Plus, KFC\u2019s food is way better than its competitors.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t\n<script type=\"application\/ld+json\">\n    {\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What is KFC doing right?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"A lot. The food is delicious, and the marketing strategies of KFC are phenomenal. The company knows how to capture the attention of its target demographic. They know how to keep them coming back for more. Plus, they have a lot of brand loyalty and are one of the favorite fast-food restaurants among most customers.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What other brands can you learn marketing strategies from?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Pepsi and McDonald\u2019s -- Their approach toward social media marketing is innovative and creative. They know how to engage with their audience and how they can help them build a strong brand.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How does KFC get an edge over its competition?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"By providing quality food at a very affordable price point, they attract a lot of people to their business. Additionally, they also have a wide variety of options to choose from for their dishes. Plus, KFC\u2019s food is way better than its competitors.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t    ]\n}\n<\/script>\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The marketing strategies of KFC capitalize on entertainment and make you feel as if you are a part of its ads. Their goal is to capture your attention and get you to consider what it might be like to have that meal delivered to your doorstep. The KFC success story is all thanks to them connecting with customers and making them feel appreciated. They utilize multiple channels of marketing to reach their target customers. KFC\u2019s marketing helps them grow their brand, gain exposure, and remain competitive in their industry. There\u2019s undoubtedly a lot we can learn from them. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every brand becomes successful through its genius strategies to get its name out there. The marketing strategies of KFC are what got it [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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