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What’s A Key Objective In Delivering Ad Extensions?

January 5, 2023 in Advertising

The goal of delivering ad extensions is to provide the correct information at the right time to the right people. This is why search ad extensions are so helpful. One of the main advantages of using ad extensions is that it adds additional information to your ads. Thus, this can help make them more relevant to your customers. In this article, we will be discussing the key objective of delivering ad extensions.

See Also: 15 Best Affiliate Marketing Websites For 2023

What is an Ad Extension?

An ad extension is a tool that lets people take action from the search results. It increases the prominence of your ads and generates more clicks. An ad extension can also increase a website’s clickthrough rate just by a couple of percentage points.

ad extensions

Furthermore, it can provide additional information such as call buttons and location-related links.

What is marketing?

Marketing is how businesses, entrepreneurs, and companies promote their products to create awareness or make people aware of their products and services. Marketing aims to get many customers, leads, and businesses for your organizations, businesses, shops, companies, etc.

what is marketing

There are several marketing strategies in the worldwide market, and for ad extensions, an ad extension strategy is used. An extension strategy is an effective marketing strategy. Moreover, market shares for the given products, services, and businesses are increasingly in the maturity zone phase of the overall marketing product lifecycle. 

How does marketing work?

By increasing a business’s market share for a specific product or service, the ad extension, an effective marketing strategy, places the product and services in the online market and front of the correct user. The ad extensions algorithm and marketing strategy both work together. They help businesses and users by connecting them, solving a big problem. 

The ad extensions increase the probability and likelihood of getting more leads customers, matching the audience’s moment or time, interest, etc. They make the advertisement more appropriate, more relevant, more approachable, more attractive and draw much higher engagement.

The ad extensions include specific and beautiful business-related images or videos, a share button, and a like button. They address the audience’s intent, motive, device, search history, and location to provide the users with the appropriate and correct information or advertisement. 

how does marketing work

Among Google AdWords weapons, ad extensions are one of the weapons that are not utilized according to their potential or are used below their true potential. The Google Adwords extensions primarily provide a larger area for greater ad visibility on the user’s search results page.

It allows you or your business advertisements to take up the larger space on the user’s SERP (Search Engine Results Page). It also comes with several features that allow the advertisements to include more enticing information, additional links, images or videos, contact information, and rich data to seek users’ attention, ultimately increasing leads or clickthrough rates.

Different ad extensions depend upon their uses and working algorithms. Location extensions, product extensions, call extensions, communication extensions, offer extensions, Sitelinks, etc., are used or leveraged by businesses, organizations, and marketing agencies according to their needs and business requirements. Moreover for various companies, organizations, products, and services. 

See Also: What Is A Good ROAS (Return On Ad Spend)?

Improve Your Ad Extensions

Apart from knowing the key objective in delivering ad extensions, there are also various ways to improve your ad campaigns through Google ad extensions.

  • Sitelink ad extensions

A sitelink extension is a text line that appears when your ads appear in the top three positions of search results. By adding sitelink descriptions to your ad groups or campaigns, you can increase the number of text lines that appear next to each sitelink heading.

  • Call Extensions

Call extensions are similar to site links in that they make it easier for people to call you. They allow people to click on them from their mobile device or desktop software such as Skype. When creating a call extension, you can record calls in AdWords as conversions if they last longer than the duration of the ring.

improve your ad extensions

  • Promotion extensions

A promotion extension is a type of ad that lets you display special offers or discounts below your ad. There are four types of promotion extensions.

  • Price extensions

Price extensions are great for displaying different pricing levels and different service offerings. They can also improve your Quality Score by making the information people need quick and easily accessible.

  • Other ad extension types

Other extensions include callout extensions, location extensions, and app extensions. Additionally, they can help boost the number of people who click on your ads.

See Also: 6 Amazing Benefits Of Advertising For Your Business

How Low Clicks Affect Business Goals

  • If your ad copy is cluttered and doesn’t stand out from the rest, it’s likely to suffer from poor CTR. Therefore to avoid this, highlight the unique selling points of your product or service. 
  • The easiest way to create tightly themed keyword groups is by creating multiple Ad Groups. The problem is that having too many keywords in one AdGroup affects the relationship between the text and the keywords in each ad group.
  • When people search for a specific keyword in an ad group, the ad group with the most number of keywords is not likely to contain the queries most likely to come across. Therefore this can affect the quality of the ad and its clicks.

low clicks affect business goals

  • One of the essential elements of ad copy is highlighting the product’s pricing in it. This will help improve CTR and sales leads when someone clicks on yours and theirs.
  • Retargeting is a technique that enables advertisers to serve ads to specific users. You can target people who have already visited your site and identified a particular product or service. Else you can create ads that will enable you to upsell more products.

See Also: 6 Traditional Media Examples That You Can Learn From

Frequently Asked Questions

What is the main goal in offering ad extensions?

You can show additional details about your company, such as a number and address, a client review, or more links to other websites, by inserting an attachment to your ad.

What are the benefits of ad extensions?

Ad extensions increase the interactivity of your adverts and let you display useful details about your enterprise. Your advertising will have more opportunities to address users' individual demands when there are more extensions that are suitable.

What are the three universal ad extensions that every marketer should be using?

Despite the variety of tools that Google offers, there are three essential extensions that each marketer should take into account in order to improve their text advertisements. Sitelinks, callout extensions, and structured snippets are some of these extensions.

What is an example feature in an ad extension?

A tool that includes additional business details with your advertisement, such as an address, phone number, customer review, or more website connections.


Therefore, I hope you by now know and understand the key objective in delivering ad extensions. If you can’t remember the whole point, let me shorten it for you: 3-right’s (right users, correct information, and right moment) or three righteous actions when provided to the appropriate audience. Then we say that the critical objective of ad extensions is served or delivered. 

See Also: The Importance Of Digital Marketing For Businesses

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Rahul Gupta More posts by Rahul Gupta