8 Best Examples of Digital Advertising

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Digital Advertising refers to using electronic technologies, encompassing the internet, social networking platforms, smartphones, search engines, and more, for marketing products or services.

With more and more consumers turning to digital channels for their purchasing decisions. To remain competitive, businesses must stay on top of the latest digital advertising trends and techniques.

In this article, we will highlight eight of the best example of digital advertising. They have shown to be highly effective in engaging and converting target audiences. 

8 Best Examples of Digital Advertising

These examples will provide valuable insights, from interactive social media campaigns to targeted display ads how businesses can leverage digital advertising to drive growth and achieve their marketing goals.

Search Engine Advertising

Search engine advertising is an example of digital advertising. That displays paid advertisements on search engine results pages (SERPs) to promote products, services, or websites. In Google ads, a well-known instance of search engine advertising, companies can place bids on keywords to have their adverts appear when consumers look up relevant terms.   

The benefits of search engine advertising include targeted audience reach, increased visibility, precise ad targeting, and measurable ROI. Metrics to measure its effectiveness have click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).

Social Media Advertising

Social media advertising promotes products, services, or brands through paid adverts on social media networks. Facebook Ads is a prominent example, where businesses can create and target ads to specific audiences based on demographics, interests, and behaviors.

social media advertising 

The benefits of social media advertising include extensive audience reach, precise targeting, engagement with users through comments and shares, brand awareness, and potential for viral marketing. Metrics to measure its effectiveness include reach, engagement rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS), similar to the search engine.

Video Advertising

Video advertising is an example of digital advertising, which refers to displaying promotional content in videos to engage and attract audiences. YouTube Ads are a famous example where advertisers can showcase their video ads on YouTube before, during, or after videos.

The benefits of video advertising include capturing attention, conveying messages visually, storytelling potential, brand awareness, and higher engagement compared to other ad formats. View count, view-through rate (VTR), average watch time, click-through rate (CTR), conversion rate, and return on ad spend (ROAS) are some metrics used to assess the efficacy of video advertising.

Display Advertising

Display advertising promotes products, services, or brands by displaying aesthetically appealing ads on websites, mobile apps, or other digital platforms. Banner ads are a typical example, typically appearing as rectangular graphics on web pages. 

The benefits of display advertising. Include increased brand visibility, broad audience reach, creative flexibility, and the ability to target specific demographics or interests. Metrics to measure the effectiveness of display advertising include impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), viewability, and return on ad spend (ROAS).

Native Advertising

Native advertising is a type of digital advertising. That combines paid advertising with a platform’s non-promotional content, offering a natural and non-disruptive user experience. An example is sponsored content on Buzzfeed, where promotional articles or videos match the style and tone of the platform’s editorial content. 

The benefits of native advertising. Include increased engagement, higher credibility, improved brand perception, and the ability to reach and resonate with specific target audiences. Metrics to measure the effectiveness of native advertising. Include engagement metrics (such as time spent, social shares, and comments), click-through rate (CTR), conversion rate, brand lift, and customer sentiment analysis.

Mobile Advertising

Mobile advertising promotes products and services or brands through adverts explicitly made for mobile devices such as smartphones and tablets. In-app ads are a typical example, appearing within mobile applications. 

mobile ads

The benefits of mobile advertising include targeted reach to a vast mobile user base, personalized ad experiences, location-based targeting, increased visibility, and the potential for interactive and immersive ad formats. Metrics to measure the effectiveness of mobile advertising. Include app installs, click-through rate (CTR), conversion rate, cost per install (CPI), app engagement, retention rate, and return on ad spend (ROAS).

Email Advertising

Email advertising is a type of digital advertising. That refers to promoting products, services, or brands by sending targeted marketing messages to those who have signed in to receive such communications. Newsletter ads are a typical example, where advertisements are included within newsletters sent to subscribers.

mail

High engagement, direct communication with the audience, targeted messaging, cost-effectiveness, and the ability to measure and analyze campaign performance. These are all advantages of email advertising. Metrics to measure the effectiveness of email advertising. Include – open rate, click-through rate (CTR), conversion rate, bounce rate, unsubscribe rate, and return on investment (ROI).

Programmatic Advertising

The automated acquisition and sale of ad inventory via technical platforms are programmatic advertising. It uses data and algorithms to target specific audiences, optimize ad placements, and deliver personalized ads in real-time. Real-time bidding (RTB) is an example of programmatic advertising where ad impressions are bought and sold in real-time auctions. 

The benefits of programmatic advertising. Include increased efficiency, precise targeting, scalability, cost-effectiveness, and improved ad performance through data-driven decision-making—metrics to measure the effectiveness of programmatic advertising. Include – viewability, click-through rate (CTR), conversion rate, cost per action (CPA), return on ad spend (ROAS), and audience targeting accuracy.

FAQs

What is an example of digital advertising that uses augmented reality?

The 'IKEA Place' app allows users to place virtual furniture in their real-world environment using their smartphone's camera.

Can you provide an example of a successful influencer marketing campaign?

In the 'Fenty Beauty' campaign, Rihanna's cosmetics brand partnered with various influencers to promote its inclusive makeup line.

What is a unique example of digital advertising using interactive video?

The 'Choose Your Own Adventure' style campaign by Old Spice allowed viewers to control the outcome of the ad's storyline by clicking on different options.

Can you give an example of digital advertising that utilizes gamification?

McDonald's 'McPlay' app offers mini-games and activities for children to play while dining at the restaurant.

What is a successful example of digital advertising through social media?

The 'Share a Coke' campaign by Coca-Cola encouraged consumers to share photos of Coke bottles with their names on social media, significantly increasing brand engagement.

Can you provide an example of digital advertising that uses artificial intelligence?

The 'The Next Rembrandt' campaign by ING Bank, in which a computer program analyzed the works of Rembrandt and generated a new painting in his style using AI algorithms.

See Also: Out of Home Advertising (OOH): Best Tips with Examples

Final Thoughts

Several examples showcase innovation, creativity, and effectiveness in the ever-evolving digital advertising landscape.

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From viral social media campaigns to personalized interactive experiences. These top-notch digital advertising efforts have captivated audiences, elevated brands, and set new benchmarks for success in the digital realm. Twelve top advertising agencies in the US have used these advertising efforts, which earned them business growth and success. 

See also: How to Get Digital Marketing Clients? 6 Best Strategies.

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