Planning how to advertise, i.e., modes and budgeting your future campaign and other ROI decisions, helps you to optimize your resources. This will help you accurately view your business performance and forecast. So, how can a performance planner serve your business?
Performance Planner is a device that enables you to create plans for promotion and advertisement. It depicts how your actions can affect the key metrics and your performance in general. Performance planner assists you in deciding the best available opportunity by molding your campaigns’ budget allocation.
In this article, let us learn about how a performance planner can serve your business.
Visit: Performance Planner
Visit: About Performance Planner
Significance – How Can a Performance Planner Serve Your Business?
A performance planner is highly useful for a business. With the assistance of Performance Planners, you may foresee the possible outcomes, and hence you can plan and budget accordingly. Apart from predicting the future, you may also review and analyze your past quarterly or monthly performance.
You can also get external guidance regarding a more efficient functioning of your ad campaign. Performance Planner also helps determine how your campaign outcome may be impacted by modifying your ad campaigns.
Analyzing how the changes in your ad performance impact your campaign will give you a better idea of where you stand with your brand.
You may use performance planners in order to eliminate speculation or make decisions based on assumptions. When you keep testing out keywords while running PPC or pay-per-click advertising, you get a better picture and may maximize your campaign performance.
You may also use this tool to investigate your ranking and results when your campaign is altered in any way.
When you analyze your previous performance, you will get an overview of the anticipated future of your business. Therefore, you can plan your budget more effectively and efficiently. Alongside this, you can also predict your ROI (Return On Investments) more accurately. It gives your brand a competitive advantage with your advertising campaign.
See Also: What Is A Good ROAS (Return On Ad Spend)?
Therefore, performance planners assist you in making optimum utilization of your resources and maximization of revenue. If you’re finding this helpful, do check out our detailed guide on why your Business should use a Performance Planner!
How Does Performance Planner Work?
Performance Planner considers a vast number of search queries and keywords. They help in increasing the accuracy of your forecasts. It generally keeps updating once every 24 hours. These facilitate several advertisement auctions.
The auctions generally last for about 7 to 10 days. However, they are influenced by several factors, such as competitors’ performance and position, their web page, etc.
After collecting the required information, it compares the projections with the actual performance.
See also: What does the Performance Planner automatically do?
Eligibility Requirements
Following are the different eligibility requirements that enable you to use Performance Planner:
Local Campaigns
These campaigns expect you to optimize not just your directions or calls but also to improve store visits. The said store visits data of the preceding 30 days shall be present.
The budgeting eligibility requires you to have an average spending of not less than USD 500. Additionally, the run time for the said 30 days must be active. However, its scope does not extend to using shared budgets.
Search Campaigns
Your campaign must be going on for a minimum of 3 days and receive a minimum of 3 clicks or conversions in the last preceding 7 days. Your bidding strategies shall include the number of clicks (CPC or Cost-per-click).
It should otherwise be based on the number of conversions, the value of conversion, or target impression strategies of bidding. Additionally, you must have an IS budget of not more than 5% over the 10 immediately preceding days.
See Also: What’s a Key Objective of Delivering Ad Extensions?
Display Campaigns
It is required that the campaign has been running for the past 7 days, at least. Moreover, your bid strategy should not have been altered or adjusted in the last preceding 7 days.
Budget-wise, it is not specifically limited in nature. Lastly, a minimum of 20 clicks or at least conversions and more than USD 10 in the last preceding 7 days.
Performance Max Campaigns
The bid strategy shall not have altered within 7 preceding days. You are required to be indulged in active campaigning.
However, if not active, the break gap shall be less than 7 days. You may employ a shared budget under this performance planner and should budget daily.
Shopping Campaigns
These campaigns require you to spend at least an amount of USD 10 in the 10 immediately preceding days. Additionally, it would be best to campaign actively for all those days. Moreover, you should have earned a minimum of 100 impressions in the last preceding 7 days.
You should have a search lost IS budget of not more than 5% in the 10 immediately preceding days. Finally, you should maintain a conversion rate of at least 10 conversions in number or values in the preceding 10 days.
App Campaigns
This strategy expects you not to alter your bidding strategy for the immediately preceding 10 days.
For the same, a minimum of 10 days of functioning is implied. In the said 10 days, at least 10 conversions must have taken place, and the budget-wise limitations are not rigidly present.
Video Campaigns
To be eligible under video campaigning, you should not have adjusted your bidding strategy within the 3 immediately preceding days. On the other hand, you are required to use a CPA or Cost-per-action as your bidding strategy to maximize the number of your conversions.
Talking about conversions, a minimum of 5 are required, and not less than USD 7 must be spent in the preceding 7 years. However, active campaigning is mandatory. Budget-wise, it expects you to maintain them every day, and it restricts the usage of shared ones.
Performance Planner is an excellent Advertising Strategy. Here are 5 other creative strategies in advertising to boost your output!
FAQs
How Can Performance Planner Serve Your Business?
Performance Planner is a device that enables you to create plans for promotion and advertisement. It depicts how your actions can affect the key metrics and your performance in general. This helps you accurately view your business performance and forecast.
What are the benefits of using a Planner?
A performance planner is highly useful for a business. With this, you may foresee the possible outcomes, and hence you can plan and budget accordingly. Apart from predicting the future, you may also review and analyze your past quarterly or monthly performance. Performance Planner also helps in determining how your campaign outcome may be impacted by making modifications to your ad campaigns.
What can the performance planner provide?
Performance Planner is a device that enables you to create plans for promotion and advertisement. It depicts how your actions can affect the key metrics and your performance in general. Performance planner assists you in deciding the best available opportunity by molding your campaigns’ budget allocation. This helps you accurately view your business performance and forecast.
What is one way that a performance planner helps businesses increase?
Performance Planner may increase the performance of your business and the number of conversions. It also assists in maximizing sales of the business with the help of maximization for a spending scenario.
What is the two-way performance planner that can help?
The two-way performance planner that can help in exposing your promotion and advertising campaign are Validation and Simulation performance planners.
Conclusion
How can a performance planner serve your business? We hope this article has clarified that for you. Performance Planner, after all, enables you to create plans for promotion and advertisement. You know, Advertising, when done right, can do wonders for your business. Take a look at these Amazing Benefits of Advertising!
Performance Planner depicts how your actions can affect the key metrics and your performance in general. Performance planner assists you in deciding the best available opportunity by molding your campaigns’ budget allocation. If you diligently make use of performance planners, your resource usage and budgeting will be optimized.
