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A complete SWOT analysis of Asian Paints

October 28, 2022 in Case Studies

An organization can determine its advantages, disadvantages, opportunities, and dangers using SWOT analysis. This planning method can benefit from finding competitive advantages, corporate planning, marketing, and strategy development

Two aspects make up these characteristics: internal and external. While opportunities and threats are considered external elements, strengths and weaknesses are considered inside factors.

SWOT Analysis of Asian Paints will help you to understand better about it. 

About Asian Paints

Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil started the business in 1942.

The company was founded before India gained its independence. Because of the import ban imposed on it during World War 2, it could expand in the nation early on without seeing any competition.

 It took them more than 25 years to establish themselves as one of India’s top paint producers. And becoming the third-largest firm in the continent’s sector.

Asian Paints is renowned for being at the forefront of balancing innovation and economic appeal. The first product of this kind that suggested how the business would surpass its rivals was its “Tractor Emulsion” paint, a hybrid of pricey but high-quality plastic paints and inexpensive peel-off paints. 

asian paints

Since that time, the business has continued to follow its proven formula for success and has grown to be a market leader in its field.

Let’s look into the SWOT analysis of Asian Paints to comprehend it better.

Strengths 

A wide selection of products

A wide selection of products is available from Asian Paints, including decorative paints, industrial coating, Asian Paints Royale, one of their most original concepts, ancillaries, and more. Thus demonstrating their broad range of products, which enables them to serve many market segments and industries.

Marketing initiatives

The company’s effective marketing initiatives are one of the main factors in its success. For many years, Saif Ali Khan served as the company’s spokesperson, and more recently, Soha Ali Khan has also joined to support their marketing efforts.

Market share

By a large margin, India’s most extensive paint maker has a market share of over 54%. Thus, outpacing all other paint producers in the country.

Steady Growth

Growth has been steady, between 8 to 12% over the past five years, and has helped Asian Paints keep its position as the leader in the paint sector. This has greatly aided the business and ensured it stays in that position.

Global solid presence

With over 25 manufacturing facilities worldwide and operations in around 19 countries, Asian Paints has a sizable global footprint.

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They rank among the top 5 paint firms and provide services to more than 65 nations worldwide.

Weaknesses

Low Market Share in Industrial and Car Paint

Asian Paints has a lower market share than its rivals, Kansai Nerolac and AkzoNobel, in the industrial paint and auto paint markets, with market shares of around 15% in the industrial paint sector and about 20% in the auto sector, respectively.

Low Overseas Business

Despite being one of Asia’s top 5 paint manufacturers, the company’s international sales in various national marketplaces are lower than anticipated.

Production and inventory issues

In the decorative paints sector, of which Asian paints are a part, consumer preferences and needs vary quickly, and fashions quickly become outmoded. 

Opportunities

Share Market in Industrial and Auto Paint

Given the current market conditions, Asian Paints has a significant opportunity to grow its market share in both the Industrial and Auto Paint sectors. This is because these markets require high-end technology, which Asian Paints can easily afford.

Growing Indian Economy

Asian Paints have a great opportunity in India as the country’s economy is expanding and infrastructure development is accelerating. As a result, they can diversify their revenue sources in India by focusing on smaller cities to boost sales.

Emerging Nations

By concentrating on the world’s emerging economies, corporations can succeed more because they represent an untapped market looking for companies to assist and support them. This can provide Asian Paints with the advantage it needs to outperform its rivals.

Government Policies

With Asian Paint’s strong dealer network, cutting-edge products, and royale play, Asian Paint can generate enormous profits from government policies, including growing urbanization, more accessible access to home loans, and the extension of CLSS.

Threats

The scarcity of raw materials

For any industry to run smoothly, there is a significant demand for raw materials. Since the availability of the raw materials determines the product’s price. When raw resources become scarce, the value of the supplies needed by the paint industry rises along with the price of paint.

asian paint

The paint industry may be seriously threatened by the price increase since decreased sales of paint result from higher prices, which reduces industry revenue.

Slowdown

Any slowdown will directly affect the economy, influencing the building sector. Finally, this will impact the paint business (covid pandemic). Most of the raw materials required to make paint are imported. Thus, in the event of a pandemic or political unrest, the company may suffer losses. The reasons being lack of resources like materials and labor.

Government rules and laws

The government’s regulations and laws occasionally hurt the business.

Frequently Asked Questions

What benefits do Asian Paints offer?

It stops the fungus from growing on walls and offers an exceptional anti-bacterial barrier that eliminates 99% of germs. It complies with strict international environmental and safety standards since it is Green Assured.

Which paint manufacturer is the best in India?

Asian Paints Mumbai, India, serves as the company's corporate headquarters. With a revenue of $193.50 billion, Asian Paints is the largest paint producer in India, and Asian Paints produces a variety of paints for both industrial and decorative purposes. Berger International's holding company is Asian Paint.

How can the quality of Asian paint be determined?

You must check a little information on Tin's product to confirm that it is our original product: 1) Make sure the product mentions our logo (Ribbons). 2) You should double-check the spelling of Asian Paints and the product's name on the Tin.

Can a consumer utilize your dealership from a rented space?

You must have a shop registered in your name to use our dealership.

Conclusion

Asian Paint is a well-known, long-standing business that dominates the paint market. The business is doing well and has expanded significantly over time. 

Asian Paints has been synonymous with paints thanks to the company’s innovative and imaginative marketing and promotional initiatives. 

For long, the business has struggled with the issue of rapid consumer preferences changes, resulting in the company losing a lot of inventory. Hence, forcing them to develop a system that allows them to supply customers quickly.

The business is doing quite well but needs to maintain its position. This can be done by continuing to be relevant to consumer preferences.

May this SWOT Analysis of Asian Paints proves helpful to you.  

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Kaushal Malkan More posts by Kaushal Malkan