Tesla is an American automotive company in Texas that designs and manufactures vehicles. It is also taking the initiative in the world’s transition to sustainability with electric vehicles and other renewable solutions for homes.
Tesla has created a great brand image in the market and is recognized by all. Their products are based on comfort and convenience for customers. It is also a solo-represented company. Due to the high level of innovation, it was difficult and complicated to produce, which led to a delay and also made the prices of the products premium.
Let’s understand the plus and minus points of Tesla in detail with this Tesla SWOT analysis.
What Does SWOT Analysis Means?
SWOT acronyms:
S as Strength
W as Weakness
O as Opportunity
T as Threats
Through its acronym, you have an idea of what it is. Typically, SWOT analysis is a technique that most businesses use to examine the internal factors, i.e., strengths and weaknesses, and external factors, i.e., opportunities and threats. All these factors disturb the business in different ways. With SWOT analysis, they can analyze the problem and weaknesses of their business and can plan accordingly for the future.
Now, you will be clear about the term SWOT analysis. So, let’s go ahead with the Tesla SWOT analysis. But before that, let’s start with learning a little about the company.
Read also: SWOT Analysis of American Airlines: Overview and Key Points
About Tesla
In 2003, Tesla INC. was founded in California state of the US. After the name of the famous worldwide inventor and scientist Nikola Tesla, the company was named. Currently, it is known as Tesla Motors Inc. and has reached a tremendous height of success.
Tesla is a dynamic energy solution and automobile firm. It is known for its innovation and its dominant position around the world. Along with its automobile business, it is also famous for its electric cars, which is a matter of discussion in the market.
After learning about the Tesla company, let’s move forward with the Tesla Swot Analysis. With the company’s SWOT analysis, you will be able to determine all the facts regarding the company and its business plan.
Tesla SWOT Analysis
Here is the complete Tesla SWOT analysis through which you will be able to learn about different aspects of the company.
S: Strength Of Tesla
The first letter S of SWOT defines the strength, and the following are the strengths of the company:
Powerful Brand Recognition
The company’s brand name is so influential that it is recognizable by every individual worldwide. It is known for its luxurious vehicles and electric cars. Within a few years, Tesla has grown as an emerging company and has gained immense fame.
Prominent Vendor Of Electric Car
It was the first company who launch electric cars and has kept its position at the top among the other electric car vendors. The company offers its cars innovative and autopilot model-like features at a premium price. With a single charge, you can travel a long distance. The customer reviewed it as a trailblazer in the market.
Admiringly Innovative
The company mainly focuses on the comfort and convenience of its customers. Keeping this in mind, the company designed top-notch innovative cars which attract customers. Tesla is trusted by customers worldwide and will maintain the same throughout the years.
W: Weaknesses Of Tesla
W in SWOT refers to the weaknesses, and here are the minus points of the company:
Intricated Manufacturing Methodology
As innovation is the company’s strength, it has also become a disadvantage. When there is more innovation, it is more complex to design the product, and the same is with the company. Tesla had several innovations which led to the delay in production, and it could only produce a certain amount of the product each quarter.
Solo Representative Company
We all know that Tesla is solely managed by the most prominent business magnate Elon Musk, and along with Tesla, he is the CEO of several other companies too. He had a lot of burdens on his shoulders, and because of it, he could not devote all his time and give his hundred percent to a single company.
High-Priced Products
Since Tesla has a high level of innovation in its products, the price of it is also premium, and everyone can’t afford it. The company mainly aims to make premium products available to a limited market and maintain its reputation as a premium automobile company. For this reason, the market expansion is also challenging.
O: Opportunity For Tesla
This section focuses on the company’s growth opportunities, which helps them in various aspects. The opportunities are:
Stability Of Electric Cars
Today, every individual is becoming conscious of the environment, and because of this, the demand for electric cars will surely rise in the future. And when the transition from fossil fuels to sustainable energy occurs, the demand for Tesla will drastically increase. According to the experts, this transition will occur in the next ten years.
Worldwide Business Expansion
According to a report, only the US and China are the major countries that account for Tesla’s growth. This means the company is not operating globally, especially in the Asian market. However, Asia is the abode of the speediest developing technologies. Tesla should focus on expanding in the Asian market to get more sales and expansion.
Read also: Lego SWOT Analysis: Building Blocks of Success
Self-subsistent Technology For Producing Batteries
Another opportunity Tesla is opening up is in the production of batteries. The company plans to produce battery cells without importing them from other companies. This will help the company decrease its production cost and increase the manufacturing rate. Also, this will open more job opportunities for job-seekers.
See Also: Mercedes Benz SWOT Analysis: Everything to Know
T: Threats For Tesla
The final aspect of the Tesla SWOT Analysis is Threat. Threats are the upcoming challenges that will affect the company in several ways. The threats for Tesla are:-
Claims On The Article Detriment
Tesla has produced various cars; among them, various cars have proven unsafe in case of an accident. For this, several lawsuits have also been filed, and if there is a claim on these, the company will face heavy financial loss. So, for this, the company should double-check the vehicle parts.
See Also: Why You Should Be Careful About Monitoring Competitors
Increased Market Competition
There is tough market competition for Tesla. Various companies are ready for fierce competition against Tesla. They have caught up with Tesla’s technology and are planning to serve the same technology to the customers at a lower price than Tesla. This will badly affect the company in every aspect.
Inadequate Amount Of Materials Available
Tesla uses various materials to produce vehicles, which it acquires from suppliers worldwide. A report also reveals that the company’s manufacturing process has slowed down due to the shortage of materials. Also, the materials used by Tesla for production have high prices that might affect them in the coming years.
See also: SWOT Analysis of TCS (Tata Consultancy Services)
FAQs
What are the four quadrants of a SWOT analysis?
The four quadrants of the SWOT analysis refer to a business's strengths, weaknesses, opportunities, and threats.
What is the Tesla SWOT analysis?
In the Tesla SWOT analysis, we analyze the company based on 4 points SWOT. These points denote the different aspects of the company and its business opportunities.
What is the major strength of Tesla?
One of the biggest strengths of the Tesla company is that it mainly deals in 2 types of cars keeping in mind the innovation and convenience of the customers.
Conclusion
You have come across different aspects of the company in the article on the Tesla SWOT analysis. Through the article, one thing is clear, Tesla is a well-known brand in terms of innovation and sustainability but can expand to several more opportunities in the future.
Also, there are several threats for the company in the coming years for which they need to be prepared. The company remains the most innovative and progressive despite all the affecting factors.
