The fashion industry has grown a lot today. As clothes influence personality, the type of clothes we wear matters. The company emphasizes more on the target market. The company determines its target audience based on age, gender, behavior, and other factors. This helps to deliver compelling products to customers.
Here are 7 types of target examples for fashion:
- Demographic segmentation
- Gender-related segmentation
- Age-related segmentation
- Geographic segmentation
- Behavioral segmentation
- Psychographic segmentation
- Lifestyle segmentation
Let’s know more about these types in detail.
See Also: 9 Different Types of Marketing Channels
Table of Contents
Demographic Segmentation is where the target audience identifies as solely based on the data variables such as age, gender, level of income, education level, culture, race, religious status, etc. This is the most commonly used method in the fashion industry, and this method helps you understand your customers better.
Below are the Target examples for fashion:
This is the initial stage of the demographic segmentation process, during which the clothing business selects its target market. When a clothing company creates an outfit for an individual, they frequently pay special attention to one gender or the other, and their primary goal is to attract potential customers rather than the entire population.
Their target market divides into male and female groups according to gender to meet the desires and needs of both parties.
For example, there are ateliers out there that design customized lingerie exclusively for women.
The deciding factor is age. A person’s life cycle begins as a toddler, child, adolescent, young adult, adult, and older adult. Nowadays, fashion brands identify their target audience based on age; for example, clothing e-commerce websites are available for toddlers to meet their demands and provide an extensive range of collections of clothes according to their size.
For a fashion brand to have a solid consumer base, a clothing manufacturer must target a particular age range because a toddler cannot wear a child’s apparel. It is clear that client needs vary with age, and the quality of the service does too.
The climate is the deciding factor when it comes to geographic Segmentation. Tank tops and shorts are not considered appropriate to wear in Iceland. As a result, the company should consider the weather when creating warm clothing or long jackets and adjust their trends for the local climate. Some of the companies fix their target audience based on their zip code.
Seasonal changes are recognized by a fashion brand, which sells clothing accordingly. For example, suppose Australia has summer while the rest of the world has winter. In that case, clothing retailers change their marketing strategy and sell clothes suitable for the region and its climatic conditions.
According to current studies, knowing the age, gender, status, or location does not give you good results, unlike demographic and geographic Segmentation, which is considers as the traditional approach to the target audience.
Fashion brands focus on satisfying outcomes, and fashion businesses have begun to use behavioral Segmentation, which requires the company to do research and adopt an analytical approach to investigate client behavioral trends.
They should pay special attention to what the consumer loves or dislikes, how they interact with the brand or its product, their choices, and their attitudes; this information is crucial for understanding the customer and aids brands in developing more robust tactics in the future.
The company Marketer should be aware of their customers’ purchasing patterns; throughout various holidays and celebrations like Christmas, Halloween, or holidays.
It comprehends and foresees the client’s or target group’s demands, and psychographic Segmentation examines their personalities, attitudes, wants, and lifestyles. This particular research methodology classifies the groups purely based on psychological traits.
Psychographic Segmentation also takes people’s opinions into account. A clothing brand should understand that people are easily influences opinions to implement a successful marketing campaign.
Research states that people change their values after hearing the opinions of others, which is why people tend to look at various articles and websites to hear other people’s thoughts on a particular product.
A luxury clothing brand’s target audience is based on income and lifestyle; this is an example of psychographic Segmentation. Their target audience is high-income businessmen and women.
It falls under psychographic Segmentation; the target market is divided into segments, and emphasis focuses on the lifestyles and preferences of each group rather than on mass marketing.
They examine the customer’s lifestyle and manner of life, and other essential information is collected to get more accurate results.
For example, People will purchase more casual clothing than formal because of the differences in their lifestyles and dress codes of working in the IT sector.
What are the different types of Segmentation?
Demographic, behavioral, psychographic, and geographic Segmentation are the four basic types.
How is Coca-Cola segmented?
The company's Segmentation is based on age segmentation, and the target audience is children and young adults. However, according to surveys, the age group that drinks the most Coca-Cola is between 35 and 44 years old.
What are the two standard target market segments?
The most common type of segmentation is demographic and psychographic segmentation, but it is now considered the traditional one, which does not produce the expected outcome.
What exactly is the Niki segment?
NIKI's target market segment focuses on producing male and female sportswear and shoes. They also manufacture unisex sports clothing. Their fix their target market young adults.
What is Demographic Segmentation?
Demographic Segmentation is considered one of the traditional ways of identifying the target market; the company identifies its target audience based on variables like age, gender, income, status, etc.
Determining the target market is crucial to develop successful marketing strategies. You can use the target market to increase audience awareness based on your business profile.
Thus these are the Target examples for fashion.