Looking for the best laptop for Digital Marketing?
Check out our list of the 8 best laptops for digital marketing in 2023 –
- ASUS ZenBook 13
- Dell XPS 13
- Lenovo Flex 14
- Acer Aspire 7
- Apple Macbook Air
- HP ENVY
- MSI P65 Creator
- ASUS Vivobook
Read on to learn about the importance of digital marketing, how laptops are useful for digital marketing, and the factors digital marketers should consider when selecting a laptop.
Table of Contents
What is Digital Marketing?
Digital Marketing is the way of marketing using the internet. It helps to reach a broader audience. Businesses around the world now make use of digital marketing to boost their business.
Most customers use the internet to buy the products they need. The importance of digital marketing is now more than ever! You can expand your business with digital marketing.
How are Laptops useful for Digital Marketing?
Digital marketing is crucial for every business to thrive. Effective marketing campaigns help you reach your target audience in the right way. Moreover, it boosts the company’s online visibility. And it helps to convert browsing into sales, earning you profit. It is a valuable tool that accomplishes excellent results when used wisely.
Laptops are handy and portable, making it easy to work from anywhere. Marketing takes commitment. And laptops provide the tools to make it easier. With the use of laptops for online marketing, you can optimize your productivity.
Also, they are convenient to use. They are available in several price ranges too. With the advancement of technology, laptops are also evolving with time.
Factors Digital Marketers Should Take Into Account When Choosing a Laptop
Eight things to think about for the best laptop purchase are listed below.
Tip #1: The operating system
Choosing an operating system is ultimately up to you, but you should also consider the use of its programs you need for digital marketing. If your regular job routine needs this program, like graphic artists use AutoCAD 360, you should pick macOS as your operating system.
Tip #2: Battery life
The laptop’s survival mode may be tested if there isn’t a plug in the region or the power goes out. Therefore, you must consider each option’s battery life before choosing one; ideally, it should be at least eight hours. Each PC on our list has a minimum eight-hour working capacity.
Tip #3: Keyboard and touchpad
You should test the keyboard and touchpad’s durability before purchasing because most digital marketing tasks require a lot of typing.
A proper tactile response of the touchpad is also essential. The usual critical travel distance is approximately 4mm.
Tip #4: Storage
Depending on the nature of your work in digital marketing, you can choose a different storage volume. Most marketers will only require a little storage, but if you’re a graphic designer or content creator who has to keep massive files, the SSD storage space is one of the most important things you need to consider.
The storage capacity can reach 2 TB, but for most digital marketers, 500GB will be more than adequate for daily tasks.
Tip #5: The laptop’s weight and size
Since spending a significant amount of time each day in front of a small screen can be taxing on the eyes, we advised digital marketers at the beginning of our article to avoid choosing laptops with screens smaller than 15″.
The best option is a computer that is 15 inches wide and weighs about 4-5 pounds. A 17″ or 18″ laptop is more suited for those who work in search engine optimization, content creation, and graphic design. However, these laptops can weigh up to eight pounds, which is quite a bit, especially if you travel.
Top #6: Compatibility and ports
Even though most freelancers in digital marketing will only require a few ports on their laptops, this is still an important issue to consider. These three components are the absolute minimum that your laptop needs to have:
- At least USB-C 3.0 or 3.2 (Thunderbolt 3)
If you work in the photography industry, you will also benefit from an SD slot that enables speedy photo transfers from your camera to the laptop. Additionally, you must have slot port headphones if you don’t have Bluetooth headphones.
Tip #7: Security
Sensitive customer data, passwords, credentials, and other data are frequently used in the work of digital marketers. So, security is yet another essential aspect to take into account while selecting a laptop.
Security aspects must consist of the following:
- protection for hard drive passwords
- drives with self-encryption
- Self-repairing BIOS
- safely removing data
- Authentication before startup
Along with these features, you should also spend money on extra security measures like top-notch antivirus software, VPNs, IPS, and other similar tools.
Tip #8: RAM and processor
The most crucial components to consider when picking a laptop are undoubtedly the CPU and RAM. CPU affects the computer’s speed, performance, and load time. Therefore, if you want a faster gadget, we advise choosing a CPU with an average to high intensity (i5-i7) or Xeon (i-9).
The CPU receives data and processes orders more quickly with RAM, which serves as temporary storage. Any software or application you open also opens in RAM for the processor’s quick access. More excellent apps and programs can run uninterruptedly on a device with more RAM.
The 8 Best Laptops for Digital Marketing
Using the best laptop for digital marketing will make the whole process effortless. However, there are a few things digital marketers should keep in mind before purchasing a laptop. There are a lot of brilliant laptops available in the market, but you have to choose one that fits your needs. This article will show you the best laptops for digital marketing to enhance your business.
ASUS VivoBook 15 (Best Laptop for Digital Marketing)
ASUS VivoBook 15 is the digital marketers’ best partner in all processes. With an 88% screen-to-body ratio, the laptop impresses with its stellar display. The display screen is 15.6 inches and full HD. Moreover, it is lightweight, making it easy to carry around. And it is stylish and looks great.
Its processor is an Intel Core i3 and can support all your digital marketing tasks. The battery life is impressive and can be continuously used for 9 hours. It has a robust heat management system, making it a preferable choice for marketers.
You can work on it for hours without the problem of it heating up. Also, this is a very economical laptop. So if you want to buy one of the best laptops for digital marketing under a budget, ASUS VivoBook 15 is your choice!
Digital marketing experts suggest the ASUS VivoBook 15 as one of the best laptops for marketing.
MSI P65 Creator
MSI P65 Creator is undoubtedly one of the fastest laptops on the list, making it the best computer for marketing. It is the perfect choice for intensive work.
MSI P65 Creator comes with high-resolution display quality. It has grown to be a favorite among content creators and digital marketers. Animators and artists also make use of its outstanding display. The laptop is sleek and chic. Besides its powerful processor, its visual appeal adds to the overall allure of the laptop.
Digital marketing specialists can make the most of their money on a laptop with MSI P65 Creator. The processor offers unrivaled speed and processing for maximum efficiency. Moreover, the laptop is lightweight and convenient to carry around. The features of MSI P65 are incredible.
We believe it deserves the title of one of the best laptops for digital marketing!
HP ENVY is one of the best budget laptops for online marketing. Its distinctive design and powerful processor make it the best buy for any digital marketer. And it comes at a reasonable price.
HP ENVY comes with cutting-edge security features, including an integrated fingerprint reader. The display is outstanding and offers an immersive experience, and its 13.3-inch display can assist you skillfully in every graphical work.
Editing is also more straightforward with HP ENVY. For a wide-angle view, it comes with Corning Gorilla Glass too. The body is built of aluminum, and therefore, it is very light to carry around.
It uses an 8th Generation Intel Core processor that enables smooth functioning. Also, it has the Intel Turbo Boost technology to allow super fast processing. Marketers love this laptop for its speed!
Its state-of-the-art features make it one of the best laptops for digital marketing requirements.
Apple MacBook Air
Marketing experts picked Apple Macbook Air as their preferred choice work. Although it may seem very expensive, its features are better than any other laptop. So it is worth your monetary investment.
Apple MacBook Air has USB 3.0 and Thunderbolt 2.0. The display is vibrant with True colour Technology, and its outstanding color display capability remains the top pick for digital marketers. Moreover, it weighs less and is easily transportable. Additionally, the keyboard is created with the newest technology.
Its processing speed is impressive. The Apple MacBook Air is also powered by the latest technology to ensure maximum efficiency. It can cater well to all marketing needs with fantastic efficiency.
The sound quality is excellent, and it allows smooth communication. Also, it has the power to carry out a lot of functions. This is one of the best laptops for marketing.
Acer Aspire 7
This one is the ideal choice for digital marketers. Acer Aspire 7 is an outstanding laptop that caters to all marketing needs. The design is stunning and comes with a 15.6-inch full-HD display. Moreover, it has Acer Color Intelligence technology and BlueLight Shield to protect its users’ eyes.
The laptop has an aluminum top cover and is lightweight. Therefore, you can carry it around without difficulty. Also, it allows crystal clear communication with its Acer Purified Voice feature and HD webcam.
The battery lasts, so you can work long hours even when you’re on the go. Moreover, it is a silent laptop! And it is not that expensive. Check out this best-budget laptop!
To sum up, whatever your needs are, the Acer Aspire 7 can live up to your expectations without fail. This is among the best laptops for digital marketing.
Lenovo Flex 14
Lenovo Flex is a reliable choice for digital marketers. With its outstanding mobility, it remains a favorite around the world. It might not be the best-looking laptop on the list, but it is one of the most innovative and flexible laptops for marketing.
The ease of use Lenovo Flex 14 offers is impressive. And it is lightweight, making it easily transportable. Its 300-degree rotation is beneficial for marketers and business travelers. You can also work in different modes at your convenience.
It is suitable for all digital marketing requirements. The display is vivid, with a 14-inch screen. And its powerful processor provides the required efficiency and processing speed for operations. Also, it comes at a reasonable price.
We suggest Lenovo Flex 14 to every digital marketer out there who’s looking for an affordable laptop with efficiency and flexibility.
ASUS ZenBook 13
ASUS ZenBook 13 is among the game’s most recent digital marketing laptops. It is sleek and stylish as well as durable.
The laptop’s body is made of aluminum, making it visually appealing and lightweight. It is very reliable and durable. Moreover, it can serve you well for all your digital marketing requirements. The 13-inch display offers crisp and clear viewing.
To sum up, it is beautiful as it is practical. The cooling system also deserves special mention. Even after extra long hours of use, the laptop remains cool, adding to its overall beauty. Moreover, its ErgoLift design is flexible and allows you to change the angle freely.
It also has a dual-function touchpad to facilitate the entry of numeric calculations. And the battery life is impressive, with almost 14 hours of continuous use. Also, the company gives you an accidental warranty for a year. The processor it uses is 8th generation Intel Core, allowing effortless operations. And it has USB 3.0 ports.
Affordable and efficient, this is one of the best laptops for online marketing. Check it out!
Dell XPS 13
Dell XPS 13 is a compact laptop that comes at a reasonable price. With its versatility, it continues to impress digital marketers.
Dell XPS 13 can be used in various modes according to the user’s preference. Its 13.3-inch screen and InfinityEdge Touch Display can be the best partner for all graphical tasks. It is flexible and durable. And it allows for hassle-free connectivity as it comes with ThunderBolt 3 and USB Type C.
It has a lasting battery life so that you can work anywhere. Dell XPS 13 is a competent laptop for digital marketing.
Are laptops necessary for digital marketing?
Digital marketing includes a lot of processes. Laptops make everything from content creation to running marketing campaigns easier. It's preferable to have a laptop as it speeds up the process.
What are some features that laptops must-have for successful digital marketing?
It should be lightweight for transportability. The laptop must also be durable, and the processor must be apt for the job. Also, long-lasting battery life is preferable.
Which is the laptop every marketer uses?
Digital marketers choose their laptops depending on their goals. No device suits every marketer, and you should choose one that would be most useful to you.
Digital marketing on fast-performing and efficient laptops yields better results in the end. Using the right laptop for your needs can save time and effort. The money you spend on buying a good laptop will be worth it.
This list of the best laptops for digital marketing will help you choose the right one! It’s essential to pick the right laptop for your job. Being portable and easy to carry, they are the best partners for digital marketers.