If you take a closer look around, most people will appear to be building their brand. Social media platforms like Instagram, Facebook, and Twitter, and search engines like Google and YouTube have, in fact, been emerging as a helping hand to individuals and organizations in their pursuit of recognition. Here, we have compiled a list of the best digital marketing courses in India that can also get you started.
For the purpose of widening their reach, people often hire specialists for internet marketing. To become an expert in digital or online marketing, you must finish a comprehensive course of a minimum of one year. Recently, we have witnessed the emergence of several portals offering the best digital marketing courses in India.
Along with premier public institutes, several online platforms and digital marketing institutes are offering some of the best digital marketing courses in India:
See Also: Top 10 Benefits of Digital Marketing and Why Should You Invest In It?
The Best Digital Marketing Courses in 2023
Indian Institute of Management (IIM)
IIMs are the most prominent business schools in the country with esteemed faculty. Their courses and certificates are also well recognized and most desirable in the industry as well.
In short, the digital marketing courses offered by various IIMs are:
Certificate Programme in Digital Marketing and Strategy by IIM Indore
Course Fee – ranges around ₹ 2,39,500
Course Duration – 11 months.
Eligibility – any Diploma/ Graduate / Post Graduates from recognized Universities with a minimum of 50% marks with at least two years of work experience
The Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) by IIM Calcutta
Course Fee – ranges around ₹ 3,28,000 + 32,000 (Campus Fee)
Course Duration – 6 Months [3 Modules of 2 Months + 2 Modules (Online) + 3 Modules (On Campus)]
Eligibility – any Graduate/Post-Graduates with a minimum of 50% marks and at least two years of experience in media, advertising, start-ups, social or such related domains
Digital Marketing for Business Growth (Live Online Programme) by IIM Bangalore
Course Fee – ranges around ₹ 99,750
Course Duration – 5- 10 days
Eligibility – for professionals from business, marketing, and such related fields
Executive Programme in Digital Marketing by IIM Jammu
Course Fee – ranges around ₹ 51,250
Course Duration – 6 Months (Online)
Eligibility – any Graduates/Diploma Holders in any discipline from a recognized university
The Professional Certificate Programme in Digital Marketing and Analytics by IIM Kozhikode
Course Fee – ranges around ₹ 1,65,000
Course Duration – 10 Months
Eligibility – any Graduates/Diploma Holders in any discipline from a recognized university with a minimum of 1 year of work experience
Executive Development Program in Digital Marketing and Analytics by IIM Kashipur
Course Fee – ranges around ₹ 70,000
Course Duration – 6 months
Eligibility – Any graduates from a recognized University with Maths/Statistics up to 10+2, with at least two years of work experience
Indian School of Business (ISB), Hyderabad
Another one of the notable business schools in the country, the alumni network of the Indian School of Business is strong and widespread. Additionally, top employers and business schools in the world recognize these degrees.
They also provide online sessions with industry practitioners and emphasize case studies and simulations in the course.
Course Fee – ₹1,05,000
Course Duration – 12 Weeks (Online) (4-6 hours/ week)
Eligibility – Any Graduate/ Diploma holder
Indian Institute of Digital Education (IIDE), Mumbai
IIDE specializes in imparting digital marketing training where the faculties are digital marketers themselves. The courses offered are self-paced courses in both online and offline modes.
They also offer several digital marketing courses based on your requirements:
Short Term Certification Courses in Digital Marketing
Course Fee – ranges around ₹ 6355
Course Duration – 6 – 12 Hours (Videos + Live Sessions) with flexible course timings
Eligibility – You do not need prior experience or specific eligibility in particular for this course.
MBA Level Post Graduation Programme in Digital Marketing
Course Fee – Starting at ₹39,999
Course Duration – 11 Months (18 hrs/week)
Eligibility – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum 55% score.
Online Digital Marketing Course with Certifications
Course Fee – ranges around ₹ 88,983
Course Duration – 1 Week – 11 Months (no specified duration)
Eligibility – 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 16 years and above can also apply for the program.
National Institute of Information Technology (NIIT)
NIIT ranks among the world’s leading training companies. They also offer various courses of repute to students and working professionals of different backgrounds as well.
They are currently offering a StackRoute Certified Full Stack Digital Marketing course.
Course Fee – ranges around ₹ 70000
Course Duration – 20 Weeks (Part-Time)
Eligibility – graduate or trade school diploma holder (with >=50% marks in 10th, 12th, and Grad/Diploma) and age <= 25 years to be eligible for Placement Assurance.
NPTEL Digital Marketing Course
The National Program on Technology Enhanced Learning (NPTEL) provides several free online courses with paid certification from reputed colleges all over India.
Dr. Tejinderpal Singh of Panjab University is currently undertaking a course in Digital Marketing and Data Analytics. He also has over 13 years of teaching and research experience and 4 years of industry experience specializing in digital marketing. His course on digital marketing is especially one of the best digital marketing courses in India as well.
Course Fee – ₹ 1000 (for exam and certificate)
Course Duration – 15 weeks
Eligibility/Prerequisites – Basic knowledge of the Internet and internet browsing. An experimental and Analytical mindset is good as well. You do not need hardcore technical knowledge to pursue this course.
Google Digital Marketing and E-commerce Professional Certificate
Certification courses by Google are free and accredited by Interactive Advertising Bureau Europe and The Open University.
Two different digital marketing courses offered by Google are:
Digital Marketing and eCommerce Certificate (on Coursera)
Course Fee – Free enrollment and paid certification
Course Duration – Under 10 hours of study a week (online)
Eligibility – You do not need any relevant experience in particular. Anyone can enroll in the course.
Fundamentals of Digital Marketing
Course Fee – Free (includes recognized certificate)
Course Duration – 40 hours (Unlimited access and self-paced learning from video tutorials)
Eligibility – For the purpose of this course, you do not need any prior experience in particular.
Advanced Certificate Programme in Digital Marketing and Communication by MICA
Mudra Institute of Communications, Ahmedabad (MICA) is among the famous institutes for its Marketing specialized courses. They are also offering an online course in digital marketing in partnership with UpGrad and TalentEdge.
Three specializations are available within its digital marketing courses: Branding and Communication, Social Media and Content Marketing, and Marketing Analytics.
Course Fee – ranges from approximately ₹ 1,00,000 to 1,60,000 (based on number of specializations) (EMI starts at ₹ 3,252 per month)
Course Duration – between 32- 50 weeks
Eligibility – Bachelor’s or Equivalent Degree
Xavier School of Management (XLRI), Jamshedpur
XLRI Jamshedpur is among the top 5 business schools that offer short-term digital marketing courses of the Executive Development Programme in Digital Marketing in association with TalentEdge.
Course Fee – ranges around ₹ 90,000
Course Duration – about six months
Eligibility – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline. The essential relevant work experience for the program is 36 months.
See Also: 5 Main Objectives Of Digital Marketing In 2023
Indian Institute of Technology (IIT), Delhi
Department of Management Studies, IIT Delhi, often receives acclaim for its management and marketing courses.
They are also offering courses focusing on digital marketing strategies to maximize reach and conversions to boost the careers of individuals.
Certificate Programme in Digital Marketing
Course Fee – ranges around ₹ 55,000
Course Duration – 6 Months (online)
Eligibility – graduates (10+2+3) from any recognized university in any discipline. Application is allowed for students in their final year as well.
Digital Vidya – Digital Marketing Institute in India
As can be seen, Digital Vidya is an online platform for learning digital marketing. They offer various certified courses and leadership and executive programs in digital marketing.
In short, the most popular courses available at Digital Vidya are:
Digital Marketing Leadership Program with Deakin University
Course Fee – ranges around ₹ 90,000
Course Duration – 4 months (8 hours/week)
Eligibility – Bachelor’s or Equivalent Degree
Executive Program in Digital Marketing with Deakin University
Course Fee – ranges around ₹ 1,50,000
Course Duration – 10 months (10-12 hours/week)
Eligibility – Bachelor’s or Equivalent Degree
Certified Digital Marketing Course (CDMM)
Course Fee – ranges around ₹ 49,900
Course Duration – 4 to 7 Months
Eligibility – For the purpose of learning this course, you do not need any prior experience in particular.
See Also: What is Test Marketing? Definition and Advantages for Businesses
Indian Institute Of Digital Education (IIDE) Bangalore
IIDE’s digital marketing course is rated as the top 1 online digital marketing course. It also provides certification on completion. The accreditation of IIDE is in alignment with Meta and Google. The course includes:-
- Brand Projects
- 100+ hours of live classes
- 1-1 mentoring session
- 100% placement
- 50+ hours videos
- Mastery of 20+ tools of the industry
- Interview and resume training
Course Fee:- around Rs98,250
Course Duration:- 4 months
Eligibility:- any individual over 16 years can apply for this course. Anyone who has completed its 10+2 with a minimum of 50% in aggregate can also use it.
It is the only platform that offers agency-style training and teaches you everything you need to become a pro digital marketer. The students get placement in top companies like Cognizant, Swiggy, Amazon, 8 Spades, etc. Also, the students get real-time ad budgets and projects. The program offers:-
- Lifetime course material access
- 100% placements
- Lifetime access to premium community
- 24+ certifications
- Paid internship of around 5k stipend.
Course Fee:- The total course fee is Rs 75,000, which you can pay in two installments, i.e., 37,500.
Course Duration:- The total learning duration of the course is four months
Eligibility:- There is no such eligibility for the course. Students, freelancers, professionals, homeprenuers, etc. can take up the course.
Simplilearn offers a master’s certificate in digital marketing, and Search Engine Journal has rated it as the top1 digital marketing course. The certifications of Simplilearn are aligned with Google, Facebook blueprint, and OMCP, i.e., Online Marketing Certified Professional. They will expose you to 30+ tools, a digital marketing capstone project, and extensive project experience to make you job-ready.
The course includes 14 modules, and on completion of the course, you get a certification. You will grasp the knowledge of digital marketing, and the experts will assist you. Also, you will learn by working on real-world problems.
Course Fee:- The total fee for the course is Rs 64,200, and you can pay the fee amount in easy monthly installments of Rs 5,350.
Course Duration:- The total duration of the course is one year (365 days)
Eligibility:- There are no specific criteria for enrollment in the course. Any individual wanting to start his digital marketing career can register on the platform and become a job-ready professional.
Indras Academy has designed the best digital marketing course for your promising career. At Indras Academy, you will learn from certified trainers and live projects and get 100% placement assistance. The course includes 21 well-planned modules. The benefits you get in the course at Indras Academy include the following:-
- Assignment of live projects for every module
- Lifetime mentorship
- Placement support
- Intensive classroom training
- Mock interviews and resume preparation
- limited students in a batch
- Practical-based learning
They offer live virtual, i.e., online and in-classroom training with certifications.
Course Fee:- For a live virtual classroom, the course fee is Rs 21,000. And for an in-person classroom, it is Rs 25,000.
Course Duration:- The total duration of the course is three months.
Eligibility:- You do not need to have any technical knowledge. Any individual can apply for the course.
Another institute that offers digital marketing courses is iElevate. The course includes 96 most advanced and industry-highest digital marketing modules. The training partners of iElevate are Meesho, Google, and Amazon. Upon completing the course, you get 16 certifications from top companies, including Google, Amazon, Semrush, and Microsoft. iElevate’s course is India’s only digital marketing course packed with Amazon ATES student training. The course is offered in both online as well as in offline modes. You will get elevated learning with the following:-
- Lifetime access to online LMS
- Free tools for practical learning
- Interview handling skills
- Unlimited backup classes
- Classroom and online live training led by a tutor
- Session recordings
Course Fee:- The total fee a candidate needs to pay for the course is Rs 20,000, and you can pay the fee in easy EMIs as low as Rs 1,800 per month.
Course Duration:- The course duration is four months, and the internship is 1-3 months.
Eligibility:- There are no specific eligibility criteria. Any student who wants to make a career in digital marketing, any working individual who wants to know how they can grow their current income, or any business owner who wants to learn how to grow their business strategically, can apply for the course.
The digital marketing course is co-developed with IITM Pravartak. After completing the course, you will receive the digital marketing certification from IITM Pravartak. The course includes 14 different modules in which you will learn various skills. In the course, you will learn from the top academicians of IIT madras, IIM faculty, and industry experts. In the course, you will get the following:-
- Mentor support
- 20+ case studies and industry projects
- Lifetime free upgrade
- 50+ live sessions
- Self-paced learning of around 43 hours
Course Fee:- The total course fee is Rs 75,012, which you can pay in easy monthly installments.
Course Duration:- The duration of the course is six months.
Eligibility:- There are no educational barriers to pursuing the course. But the person should have basic computer knowledge before applying for the course.
The digital marketing course is specially designed for college students and freshers. You will get hands-on experience with the latest trends and tools in the course, strengthen your soft skills, and learn from case studies. Also, you will increase your networking opportunities, work on real-time projects, and have a strong resume and portfolio. You will get several more benefits like:-
- Personalized mentorship and live classes by experts
- Faculty of marketing experts from Ola, CRED, Airtel, and Google
- Live projects with interactive, hands-on sessions
- Certification which will make your CV stand out
Course Fee:- The total course fee is Rs 35,000, which you can pay in easy installments of Rs 3,889 per month
Course Duration:- The total course duration is five months
Eligibility:- There is no specific background barrier for applying for the course. An individual should be good in English and must be pursuing an undergraduate or postgraduate degree.
Institute of Marketing Communications India (IMCI)
The institute offers two types of digital marketing courses, online and offline, i.e., full-time classrooms. The course includes:-
- Live interactive lectures on different modules
- E-lectures for the students to help them in the learning process
- Advanced, comprehensive, and dynamic study material
- Learning with the case-study approach
- Guaranteed placement support, etc.
The institute’s digital marketing course is offered under two categories:-
Post Graduate Diploma in Digital Marketing:-
The course duration is one year. And for enrollment in the course, you must hold a graduation degree from a recognized university with a minimum of 50% in aggregate. The fee for the course is Rs 35,000.
Executive Diploma in Digital Marketing:-
The course that the university offers in this category is six months long. The total fee for the course is around Rs 30,000.
After the completion of the course, the university takes an examination. The candidates who pass the examination are awarded the certification of that particular field to validate their learning.
What Advantages Do Digital Marketing Certificate Programs Offer?
Although many classes are available online, enrolling in a paid course led by a qualified instructor with current course materials and legitimate credentials can significantly advance one’s career. If you’re looking for work or to grow in your career, it’s the ideal chance. The following benefits of taking a certificate program in digital marketing are undeniable.
- It opens up a variety of chances, including those for freelancing, entrepreneurship, managerial positions, trainer/instructor positions, and high-paying marketing profiles in agencies and reputable companies.
- extremely stable and secure
- Discover the numerous facets of business and marketing.
- Possibility to operate as a consultant independently and with other businesses, opening up many wealth-generating opportunities.
Choosing A Course Or Institution: Important Factors
Applying for an industry-leading course in digital marketing is the next step if you’re serious about obtaining those rewards. However, this is where many contenders stumble. The result is a certification that is not “good enough” to advance in this cutthroat industry since they fail to make the best choice. Prior to accessing the Top 10 Digital Marketing Online Courses in India, review the selection criteria.
Detailed and current training module: The course must provide information on the rapidly expanding digital sector.
Presided Training Method: training that is thorough and top-notch in the field.
Certification: Relevant and reputable certifications are available, including those from Google, Hubspot, and the nation’s top universities. Additionally, a few certificates in the area have a good reputation. Your ability to demonstrate your skill set when looking for jobs will be influenced by the qualifications you acquire.
Live project instruction: Although theoretical knowledge in digital marketing is simple to obtain, the applicant only gains real-world experience through working on actual projects. What matters, in the end, is knowing the finest practices as well as the pertinent tools. You won’t be a fully developed professional if all you have is theoretical knowledge.
Placement assistance: After all, seizing a fantastic opportunity is the primary goal. Opt for a school that lists placement aid as its primary service. The most important way to distinguish an excellent institute is to start with an internship or job soon after the training.
Review checking: Pick a college with positive online or social media reviews for it. By contacting those who have taken the course, you should also make an effort to assess the veracity of the reviews.
Job Options For Digital Marketers In India
All sizes of organizations are expanding their reach online and on social media platforms, which helps with brand awareness and the growth of their operations. Because of this, businesses predominantly rely on digital marketing. As a result, there is a greater need for digital marketing managers. According to human resources professionals, India has more than three lakh employment openings for professionals in digital marketing. There are the following job titles in the area of digital marketing:
- Optimization for search engines (SEO)
- Internet Advertising (SEM)
- Social Media Marketing (SMM)
- Content Promotion
- Email Promotion
- Google Analytics
- Affiliate Promotion
- Dispatch Marketing
- Mobile Advertising
- Pay-Per-Click Scheme
- Mobile Advertising
- Internet Marketing
- Video Advertising
- Managing Online Reputation
e.g., Google Analytics
Each of these is a distinct field, and there are also courses available for specialization.
See Also: 10 Free Tools for Digital Marketing in 2023
Frequently Asked Questions (FAQs):
These are the common questions that tend to recur under the subject of best digital marketing courses in India.
What is digital marketing?
Digital Marketing is one of the many limbs of marketing in which the manufacturer or the marketer connects with the customer online to promote their products and services. It usually employs the internet to advertise its services on platforms such as Google AdWords, Linkedin, Facebook and others.
What are the degrees in digital marketing offered in India?
BBA in Digital Marketing - colleges such as Christ University and Narsee Monjee Institute of Management Studies offer 3-years of the undergraduate program. Diploma or Postgraduate in Digital Marketing - course duration on average is 1-year (like IMT Ghaziabad). Some colleges (like IIDE Mumbai) also offer 4-11 months diploma courses. MBA in Digital Marketing - colleges such as IIM Bangalore and Indian Institute of Digital Education (IIDE) offer a 2-years Postgraduation program.
Which are the features of the best digital marketing course in India?
These digital marketing courses are conducted online, self-paced, or by offline classroom-based modes of education. The course only focuses on to-the-point topics and training or internships that make candidates eligible for digital marketing jobs. Best courses receive recognization from top employers and have a good reputation across India. These courses cover similar and related courses on SEO, social media, google analytics, web and graphic designing, and so on.
Can I learn digital marketing courses online?
Yes, you can learn digital marketing courses online. Barring a few executive programs by IIMs, most online students can pursue digital marketing courses. Other than colleges, some online learning platforms like Udemy, Coursera, and UpGrad also offer digital marketing courses.
What are the top in-demand digital marketing skills?
The top in-demand marketing skills are Paid Media specialists, Instagram Marketing, Youtube Marketing, Email Marketing, Content Marketing specialists, Analytics, SEO, Copywriting, Pay-Per-click Google Ads and Design Fundamentals, and e-commerce.
It is important to realize that specialization in digital marketing does not need to be such a Herculean task. The least you require in order to learn is a working internet connection and a mobile phone or a laptop. In short, the best marketing courses in India are affordable and accessible. So if you have a knack for marketing and possess excellent communication skills, a digital marketing course can be for you.