Digital marketing is constantly evolving, with new trends emerging every year. As a digital marketer, it’s important to stay up-to-date with the latest trends to stay ahead of the competition. In this article, we’ll explore the top digital marketing trends that are shaping the industry in the current year.
This article aims to provide insights into the top digital marketing trends of the current year, including emerging technologies, social media, and search engine optimization (SEO) updates.
By the end of this article, you’ll better understand the latest trends in digital marketing and how they can impact your marketing strategy. From artificial intelligence (AI) to voice search, we’ll cover the top digital marketing trends expected to dominate in the current year. So, keep reading to learn more about the latest digital marketing trends and how to incorporate them into your marketing strategy.
Table of Contents
Definition of Digital Marketing
Any marketing that disseminates marketing messages across your customer journey and evaluates their efficacy using marketing specialists and electronic tools. Digital marketing refers to advertising activities performed on a computer, phone, tablet, or another electronic device. It may be displayed through online movies, search engine marketing, social media postings, and paid social advertisements. Billboards, magazine ads, and direct mail are examples of “traditional marketing,” which is contrasted with digital marketing. Unexpectedly, television usage in traditional marketing.
You may communicate with current and potential customers with a range of digital platforms, including social media, pay-per-click advertising, search engine optimization, and email marketing. You might increase brand recognition, provide excellent customer service, and attract more clients.
Every marketing activity uses digital communication is digital marketing.
8 Best Digital Marketing Trends in 2023
So these are the major digital marketing trends that we think will rule this year –
It would be a shocker if this did not top the list. With people using the internet more than ever and not only Gen Y but the older generations getting hooked to social media, a company not following this trend in 2023 would miss out on a large chunk of the target audience.
Social marketing is one of the major trends that are getting popular worldwide. It is a backbone for major companies that can quickly contact and approach their customers efficiently. The ascent of social media such as Facebook, Twitter, and Instagram is spectacular, and its popularity spreads as new people join in. Every news, trending story, or buzz related to entertainment is updated beforehand by people on these platforms.
No wonder the craze of logging into one’s account as soon as one wakes up is a craze among people. This is also why one mustn’t skip social media to create brand awareness, sell their products, and expand their customer base. Also, it creates virtual interaction between companies and the audience and fulfills their needs and desires, respectively.
A company with a social media presence would not only establish a closer connection with the customers but also get to share anything and everything they are offering with low costs and return that will match no other form of traditional marketing when calculating the returns on investment.
An active social media page will help any company to establish a strong presence in the mind of customers. Not only does it help companies reach a broad audience, it also enables them to create a stronger connection with the existing customer base.
That is why in 2018, post, tweet, and snap about your business all over the place.
Moreover, it creates a brand identity and recognition as millions of active audiences engage daily. This is the best platform to engage your audience in knowing about a new brand or product.
A picture speaks louder than words, but a moving image is probably more than that!
Human beings being the visual creatures they are would prefer videos over large paragraphs any day. The videos create a more significant impact on the customer. Videos that touch customers’ hearts or strike a chord can benefit businesses in the long run as they will stay with the customer for an extended period.
Sites like YouTube and Facebook help a company to reach a broad consumer base, and the videos created by them can reach the target audience within seconds. With attractive videos being widely curated on social media websites, video advertising helps companies acquire a large consumer base.
With the audience viewing more videos on any device in 2018, video advertising looks like a fruitful option for digital marketers.
Nowadays, any new video that goes online gets viral within a few days. It’s not hard to figure out how many people are constantly surfing the internet and spending most of their time watching videos. With the advent of video marketing, one can give information to their audience on Youtube, Facebook, Snapchat, and Instagram stories.
In a recent study, 57% of people were more likely to buy the product after watching the video demonstration, which also shows the affectability of the video. Most people will know about the brand in a short clip and will also be enticed to buy that product or know more information related to that item. Likewise, it will create several customers for you that would like to be familiar with the brand. Accessing video is the most natural thing on the internet, and spreading the word from one corner to another!
Influencer marketers are micro-celebrities who earn six-figure incomes! These programs collect and curate high-quality user-generated content. The two groups with the most purchasing power in the future – Are millennials advancing their careers and Generation Z starting their jobs.
Today, these consumers respond to authenticity over traditional advertising models; they want reviews, ratings, and testimonials from like-minded individuals. According to Tomoson, Businesses make $6.50 for every dollar invested in influencer marketing.
With mobiles that can be found in everyone’s hands instead of desktops, it is not challenging to market the desired product or launch a new product to the viewers. Marketing can be done quickly through site development, Google ad words, and creating accessible and reachable apps.
Mobile marketing is also one of the significant trends that can be a stepping stone for companies to launch their products by short and quick advertisements. Furthermore, approximately half of the world’s population is engaged in mobile, and most of the media consumption is done through video or audio streaming which is also a sign of how awareness can be created in both ways. As mostly the young audience is live on the mobiles, the companies will be easily able to target their potential customers in no time.
Pay to advertise is a new trend that has also been profitable for companies to display their products to a broader audience. Through paid advertising, the product is available to a larger audience, and people come to know about the item. The brand takes notice by many people, and an impulsive urge occurs to know about the item and the company. It also creates potential customers, converts the audience to their clients, and benefits from this marketing.
Moreover, it may create success by guiding more traffic to your site in a short period compared to other ways of marketing. Facebook business ads, Google ad words, display ads, banner ads, and other online advertisements are essential tools to push sales and create a community of consumers and companies that can interact with them through these mediums.
If one wanted to keep up with the ever-changing ways of the world, it would be content marketing. Gone were the days when the traditional methods of marketing worked wonders. Now Content marketing has substituted the former and is giving better results.
The 21st century can be titled the ‘smart century.’ Everything from everyday items, accessories, etc., is becoming smarter, of which smartphones play a significant part. Happenings worldwide, including the virtual world, can be carried in your pocket. Content marketing covers social media, blogging, website marketing, etc. The term has a broader perspective.
Social media, like LinkedIn, Twitter, Facebook, etc., are platforms. These platforms have a large number of visitors, in turn, more customers. All information or content available on these platforms spreads like a forest fire.
This real trick is best where the materials or write-ups about a product or a company should be attractive and vivid. These then make their way to social media platforms. It spreads as if they got hold of a bullet train for free. Blogging and website marketing do come under content marketing. Methods like these will also help to reach a wider audience. A good company is sure to have a blogger and website in charge.
It is the only way to increase sales, attract loyal customers who would return, and also drive customer action speedily. A thing to note here is that the content must be relevant, precise, and detailed, as the content itself would appeal to the customers, and there shouldn’t be any mistake that could spoil the whole work.
AI & Chatbots
Data is everywhere right now. Every second, a massive amount of data comes into the market, which can benefit businesses and organizations. The problem is getting valuable data out of that massive chunk of data.
This is where artificial intelligence (AI) comes in. AI will help companies process that large chunk of data and make it a valuable piece of information. AI helps understand human behavior and analyzes, segment, filter, and derive meaning from it.
Chatbots are the new way businesses engage customers; be the talking point between the customers and the business. Chatbots have opened new possibilities for the business on the digital platform, giving customers a much more personalized experience.
Since chatbots support artificial intelligence, they learn from past interactions and become more intelligent and interactive. They help the customers have a personalized chat experience with the company by the medium of the computer.
Companies like Starbucks use chatbots inbuilt into their app for order status and total cost. Pizza Hut also uses Facebook Messenger as their chatbot for order placements for delivery. Moreover, these chatbots analyze a customer’s favorite order and help the customers reorder the same.
According to Business Insider, 80% of companies want to integrate chatbots into their strategy by 2020. Therefore, it will be an excellent start for companies to adopt it in 2019. This will help them to get the first-mover advantage in their fields.
In the past, personalized emails sent to customers were the most companies did with the customization for the customers. But now, customers want that personalization at all points of the journey with the company.
When a company personalizes content for the customers, they give them a richer experience and relevant content that a customer might be looking for. The customer feels closer to the company when they personalize content for them. Netflix, a giant online streaming company, personalizes suggestions on what to watch by past viewing habits, thus making them a favorite among their customers.
In a study, 66% of the customers said they are more likely to go for a brand where they feel like an actual person rather than just a number. Companies can always use personalization as a digital marketing technique to create long-lasting customer relationships and high customer retention.
Where to discover more resources about digital marketing
Some of the top tools for your entry into digital marketing are in the list below:
Blogs: Read the top blogs for digital marketing to get an appropriate perspective.
Books: Get some of the top-selling books on digital marketing to learn from industry leaders.
Tools: Become acquainted with the newest digital marketing tools available.
Courses: Participate in a thorough digital marketing course to master the basics and receive practical experience.
To increase your chances of success, whichever route you take, stay up-to-date on recent changes in the sector.
See Also: 8 Best Examples of Digital Advertising.
Which digital marketing tactics suit your business the best?
The best business move would be investing in internet marketing tools specifically created for your company. Brands have access to many different kinds of online marketing tools. Here are some queries, you should ask yourself before deciding on the best option to put your brand name on the digital world map.
- How much money have you set aside for digital marketing?
- Do you possess a distinct brand voice?
- Where do you see your product’s digital footprint in five years?
Pros And Cons Of Digital Marketing
Since online marketing rapidly replaces traditional marketing tactics as the industry standard, people should know its components. Your excitement and drive to advance your present abilities will play a significant role in your success as a digital marketer or in implementing digital marketing strategies for your company. We will provide you with all the information you need in this post, including the definition and advantages and disadvantages, so you can decide.
Businesses of all sizes benefit from digital marketing since it provides access to the mass market at a low cost. Unlike TV or print advertising, it allows truly personalized marketing. Digital marketing also comes with several challenges you should be aware of. For more information, see the table below:
|Short attention spans
|Security and privacy concerns
|Improved customer insights
|Not everyone is online
|Requires specialized skills
|Increased brand awareness
|Digital Marketing is fast
What is influencer marketing?
This is a form of marketing which includes the use of social media and is not done by celebrities but instead by specifically appointed influencers. These include those with substantial social media followings.
How can artificial intelligence be used in digital marketing?
Artificial Intelligence technology in digital marketing has been used to increase efficiency. It has been used in features such as chatbots to provide customer support.
What is voice search?
Voice search helps us to search the web using our voice, for example - Google Assistant and Siri.
So, these are the key steps that could boost product sales. It creates brand awareness among people and promotes business. Investing in these strategies could most likely give you profitable outcomes. But you wouldn’t find it if you resort to old ways. The world communicates today on the internet, and the interaction is most found on the digital platform than anywhere else.