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How Much Do Sponsors Pay for YouTube Videos

September 24, 2022 in Online Marketing

Launched in 2005, YouTube has become a platform where almost anyone can become a content creator. Users can upload different videos, including vlogs, shorts, education-related, unboxing, and much more. YouTube allows its creators to have their fan base in the form of what is known as subscribers. So, how much do sponsors pay YouTubers?

how much do sponsors pay youtubers

This subscriber-based model opened a gateway for businesses to explore the potential of a growing market. Since then, it has become a platform to earn revenues, and day by day, many new YouTubers are rising to fame. As a result, the question that pops out often is, “How much do sponsors pay YouTubers?”. To make your job easier, we have explained all the details about getting sponsorship for your YouTube video in this article. So, keep reading it till the end.

What is Youtube Sponsorship?

Many big brands pay content creators on YouTube to appear in their videos, and it helps them reach out to a vast audience from a different spectrum. The sponsoring company pays the creator some percentage of revenue on the sales generated through the video. They also pay a specific amount based on the number of views per video. 

how much do sponsors pay youtubers

An example of Youtube Sponsorship is the Gaming company EA which sponsors gamers to play their games or give a review of them. The whole contract and agreement vary from brand to brand as, in some cases, they get paid when some user applies a particular coupon code. 

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There are two ways to get sponsorship as a creator, and they are listed below:

1. YouTube Partnership

YouTube Partnership uses Google AdSense to monetize videos. As a user, you need an AdSense account to be able to get a sponsorship.

2. Sponsorship from Outside

If your channel is big enough and has millions of subscribers, you can also try for some outside sponsorships. In this case, the brands might ask you to include details or some links to your video. 

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How Much Do Sponsors Pay for YouTube?

Let’s get straight to the answer. There is no fixed amount that sponsors pay to creators, and it varies from $10 to $50 per 1000 views and can go upto $10,000 to $50,000 if the video crosses 1 million views. In a recent survey done by the blog myworkfromhomemoney, it was found that YouTubers earn $0.035 to $0.15 per view with a median of $0.089 per view. Further, it also differs from niche to niche. Like a health or investing channel might get a higher price for their videos than a real estate or tech channel.

cpm-How much do sponsors pay YouTubers?

To explain it in-depth, we will have to go through the definition of a term called CPM. CPM or Cost per Mile is the cost creators get for every 1000 clicks on their videos. To calculate CPM, all you need to do is divide the cost of producing the video advertisement and the total number of clicks on the video. After that, you have to multiply it by 100. The formula is given below:

CPM = (cost of producing the video advert/total number of impressions) x 1000

This CPM is different for different sponsors and brands. Some brands might offer you more CPM based on the content of your video or how big your channel is.

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Factors Sponsors Consider During the Sponsorship.

Getting sponsorship for your video isn’t easy as sponsors consider some factors before agreeing to be a part of your video. Some factors that sponsors consider are given below:

1. YouTube’s Legal Policies

If your videos contain copyrighted images, logos, or other illegal stuff, sponsors don’t consider it. YouTube believes these things as unlawful and might send you a notice for the same.

2. No Violent Content

Sponsors don’t like videos with violent content or something that promotes violence, and examples of it include hate speeches, harassment, and cyberbullying. So, as a creator, you should keep these things in your mind.

3. No Sensitive Content

You should always avoid using sensitive content like suicide, self-harm, or other graphic images as a content creator. Further, you can’t use these as your thumbnails as well. You might get a strike on your video, and sponsors don’t love it.

4. Number of Subscribers

The most crucial factor that sponsors look out for is the number of subscribers on your channel. Having more subscribers means more customers for their products. So if you have a loyal fan base and good traffic, then sponsors will consider you for advertisements. 

5. Number of Views

A considerable number of subscribers is not enough sometimes for some sponsors. They also check the number of views on your videos.


For this, either they check the average number of views on your channel or see the pictures on the last 10 or 15 videos from your channel. It gives them ideas about how active your subscribers are and how much profit they will eventually make from it.

6. Average Video Watch Time

Average video watch time gives sponsors insight into how interactive your videos are. If your average watch time is longer, more subscribers go through your videos until the end. Sponsors generally prefer creators having a long average watch time.

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How Do Attract Sponsors as YouTubers?

Getting sponsorships on YouTube sounds like a daunting task for a newbie, but you can get them easily if you are on the right path. Several things attract sponsors to a YouTube channel, and some of these are mentioned below:

1. Content

As we all know, content is the King on YouTube. Having a video with great content and presentation attracts more viewers to the channel, attracting sponsors for a collaboration opportunity. Always research the trending topics or questions before making a video and try to include them in your content, and it will definitely increase the traffic to your channel. 

how to attract sponsors

If you are looking for a sponsor from a particular domain, you should try to include something related to it in your video. For example, if you are looking out for sponsors from a gaming niche, then you can try to build your content around games.

2. Add Details and Contacts

Before uploading a video, always try to include your contact info or email ids in the description box. It can be a direct way of communication between you and the sponsors. Also, check if your details are correct and are related to your official accounts only.


This tip is beneficial for those creators who don’t have a large number of subscribers. If you don’t have many subscribers, then the comment section is where you should focus. Always try to make your comments section more engaging. You can do this by asking your subscribers a question or feedback about the video. You have a loyal fan base if your comments section has enough engagement. Once you get enough attention, your channel will definitely grow and attract sponsors automatically.

4. Avoid Violating any Terms and Conditions

YouTube has a list of rules and regulations that creators should consider before uploading a video. If you violate any one of them, your video might face a strike. Never use any derogatory terms, racial slurs, hate speech, self-harm, and illegal things in your video. As a sponsor, they won’t want your video to be removed at some point. So keeping all the terms and conditions in your mind is a must.

5. Posting Regular Contents

Posting regular videos is an indication that you are consistent, and sponsors love consistent creators.

How much do sponsors pay YouTubers?

As a YouTuber, you should always upload new content as soon as possible, and it helps maintain a loyal fan base and further helps YouTube’s algorithm increase your visibility index.

6. Creativity

Sponsors don’t like repetitive videos or follow the same method as other videos. Try to make it unique, original, and something different. This is where your creative skills will help you. Sometimes audience gets fed up with content that has brands promotions in it. An excellent innovative video will easily accommodate sponsors so that it won’t feel like a paid video to the audience.

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How YouTube videos are sponsored?

Similar to Instagram sponsored videos, a company pays for YouTube sponsorships using cash or products. Because YouTubers can work with businesses that suit the genre, themes, and personal interests of their channels, sponsored material is appealing to viewers and target markets.

How do I find a sponsor?

1.Describe the essential elements of your event.

2.Examine the reasons behind why businesses support events.

3.Define the requirements for sponsorship.

4.Find out which businesses have funded similar events.

5.To discover possible sponsors, use an internet marketplace.

How many subscribers do you need to get sponsored?

Ads are only one of the numerous ways that YouTubers may monetize their channels. YouTube producers must have more than 1,000 subscribers and 4,000 hours of video seen in the past year in order to get compensated for their advertisements. In other words, before approaching businesses for sponsorship, you need have at least 1,000 YouTube followers.


YouTube sponsorship helps your channel grow and establish a good relationship with your audience, and it also allows you to earn revenue and get free products. This article explained the answer, “How much do sponsors pay YouTubers?” We also highlighted some factors sponsors look at before sponsoring your video and how you can attract sponsors. With the content of this article, we hope that you will be able to get sponsors for your videos soon! 

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Aloukik Rathore Aloukik Rathore is a Delhi-based entrepreneur, Blogger, digital marketer, and Co-founder of Cannibals Media, a modern-day digital marketing company. He started blogging at the tender age of 16 and has been in the digital marketing industry ever since. He specializes in content marketing strategies, link building, and off-page SEO. More posts by Aloukik Rathore