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Best Social Media Management Tools in 2019

August 12, 2019 in Social Media

Are you the marketing head of an organization that is looking for substitutes for the tenacious marketing work they have to do? Something like Social Media Management Tools? If yes, then you have landed at the right spot. Organizations nowadays require tools that can easily connect them to the population of the world. The more they are connected to their customers, the more benefit they will attain.

Besides working hard, corporations need a world-class advertisement for their profession. For this purpose, they hire employees who can take their companies to a higher level. The main work of these heads is to correlate to their audiences in the best way possible. With the booming population and the increasing competition, it is quite arduous to come up with methods that can make the organization at the top of the list. In the present era, several social media platforms serve the cooperative world to get into the audiences.

Platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, WhatsApp, and many more are the most trending social media applications that are currently ruling the public. Hence it is very accessible for enterprises to connect to the patrons using these platforms. For these goals, some tools were developed by the skillful engineers to assist the company’s obligations. These tools were; termed as Social Media Management Tools.

Social media management tools have turned out to a boon for the cooperative sector. They maximize the profits by minimizing the efforts and enables bulk posting. The organization’s reach to customers has become easy and comprehensive. These social media tools have lessened the burden of the cooperative environment and given them a treat for the future. It not only doubles the number of patrons but also assesses the influence of the firm on them. It analyses the trend and maintains a record, which aids in taking decisions in the future. These tools have come to rescue the professionals!

What Are Social Media Management Tools?

Social media management tools are a blessing for the corporate sector. It can be helpful to both professionals and beginners. It facilitates expertise in supervising multiple social media platforms at the same time. It lessens efforts and maximizes output. It saves time in various tasks and processes. It helps the professionals in performance analysis, scheduling, automation in content sharing, bulk posting, creating social media images, posting content, self-query replying features, and many more.

It evenly distributes the content of the organization on multiple social media platforms, keeps a check on the progress report, analyses the audience’s response to the shared content, and tells future needs and expectations. Most of these tools permit automated sharing and posting of content to several channels; for example, the similar content can be posted to Facebook, LinkedIn, Twitter, Instagram, etc. with a single click. Such apps also permit real-time posting.

These social media tools enable smart and efficient working. They achieve more traffic to get more likes and followers. Many renowned social media management tools are Google, WhatsApp, Facebook, Instagram, Twitter, LinkedIn, and many more, which are helping many companies day by day.

Features To Look For!

The greatness of any internet application can only be measured based on its features and traits. Similarly, if you want to find a perfect go-to option for managing your organization’s social media platforms, then you must look for some specific features into your social media management tool. These features can help you in finding the best tool for your organization. Below-mentioned is a list of specific traits that can make any social media management tools/ software the best one.

  • The best social media management tool is the one that provides us a platform where we can map the posting content weeks or months before. This reduces last-minute neuralgias of the professionals. Try to find a tool that allows you to; plan a yearly schedule of the content to be posted.
  • The automatic posting of data is the best feature any software can provide. This feature can be enabled with the help of a social media queuing tool. It forms a queue of data in which data is added and is posted automatically.
  • Always opt for a tool that facilitates the posting of content at fitting times at different social media platforms because your patrons can access one platform at a time. So every data should be advertised at distinct times at various platforms for better access of users.
  • A tool that can keep a record of the number of times a viewer visited your content, the number of likes and follows or the number of retweets is the best tool.
  • There could be nothing better than a social media tool that can filter or craft the social media messages that you can post on your company’s page and attract and please your viewers.
  • A customer can only be pleased if all their queries are answered actively by the organization. Chose a tool that keeps track of all the unanswered questions so that the organization can easily tackle their audience’s problems.
  • Another most essential trait of social media tools is that it enables you to find that at which place, your organization is mentioned, whether positively or negatively. In this way, you can create a conversation with your audiences, thus improvising your qualities.
  • The analysis is the key strategy for achieving profits. Choose a tool that analyses all the past and the present trends and keeps a record of your work.
  • Use a tool that can provide individual analysis reports of various social media applications.
  • Use a tool that allows you to keep an eye on the work of your social media management team.
  • Always choose a tool that can easily get operated on any device.
  • Push notifications enable fast responding and accessing of messages.

Best Social Media Management Tools In 2019

In the present era, social media management is a fundamental feature in the success of any organization. For efficient working and time-saving characteristics, here is a list of the best social media management tools.

1. Hootsuite

This is one of the best social media management tools currently available in the industry. It implements a platform not only for individuals but also for teamwork. It provides numerous features like various integrations, analytics features, tracking conversation, scheduling messages, and many more. It enables managing multiple social media sites by using a single platform.

Hootsuite
Hootsuite

The best part about Hootsuite is that it provides a free trial version for all its customers. It is a fully automated system that ensures the automatic updating of content as per schedule. The reports can be exported in a variety of formats like PDF, PowerPoint, CSV, and Excel. It analyzes the company’s advertise and hence plans further schedules of managing the organization’s content. 35 popular social media platforms, can be accessed through Hootsuite.

Pricing of  Hootsuite

It has 3 plans available:

  • Pro
  • It is a 30 days free trial version.
  • After the free version, it costs about $9.99 per month.
  • It is available on a monthly subscription.
  • Business
  • It comprises of all the Pro features.
  • It starts at 5 users.
  • Enterprise
  • It is suitable for large businesses and agencies.

2. Buffer

Next on our bucket list is another outstanding social media management tool, which can act as the organization’s savior. This is a great platform that enables the scheduling of posts beforehand and allows efficient use of time and data. Bulk posting is the most impressive feature of this social media tool. You can add the articles, photos, videos, etc. to a queue and set a time at which they can be posted either automatically or manually later. It enhances the quality of our content by adding images, videos, and GIFs in them. It also provides Pablo Image Creator, which is used for creating remarkable posts.

Buffer
Buffer

It analyses audience response to the content and updates the organizer about their achievements. Multiple social networking platforms like Google, Facebook, Twitter, Pinterest, etc. can be accessed using Buffer at the same time. Buffer provides a mobile app for ease of usage of its customers. It is user-friendly and pocket-friendly. It also provides Google Analytics integration and real-time analytics.

Pricing of Buffer

It has 5 plans available:

  • Individual
  • It is a free trial version for individuals.
  • A single social profile can be operated.
  • It allows; 10 scheduled posts per profile.
  • Awesome
  • It is another version for individuals, which costs about $10 per month.
  • It allows 100 scheduled posts per profile.
  • 10 social media profiles can be conducted.
  • Small
  • It is another version for businesses and costs around $199 per month.
  • 25 social media profiles can be conducted.
  • It allows 2000 scheduled posts per profile.
  • There can be additional 5 team members.
  • Medium
  • This version is for business purposes and costs around $99 per month.
  • 50 social media profiles at a time can be operated.
  • It allows 2000 scheduled posts per profile.
  • There can be additional 10 team members.
  • Large
  • It is again used for business purposes with a price of $399 per month.
  • 150 social media profiles at a time can be operated.
  • It allows 2000 scheduled posts per profile.
  • There can be additional 25 team member.

3. Sprout Social

Sprout Social is another excellent platform for managing the organization’s advertisement criteria. The main motive or one can say that the main focus of Sprout Social is on maintaining a good and consistent relationship with its customers. They believe that if you can make your audiences happy, then no one can stop you from benefitting your company. It has a very eye-catchy dashboard and interfaces mainly comprising of 6 sections Tasks, Discovery, Feed, Reports, Messages, and Publishing.

Sprout Social
Sprout Social

It provides a live update feature, which helps in keeping track of all the team members. It allows us to access multiple social media platforms and schedules the posts in a queue for bulk posting. It provides numerous reporting and analytics tools. Apart from being such a handy social media management tool, Sprout Social has excellent customer care support.

Pricing Sprout Social

For the organizations, it has 3 plans available. The best part is that all three plans provide a free trial version. The plans are:

  • Standard
  • It costs around $99 per month.
  • It can operate 5 social media profiles.
  • It only allows 1 user per month.
  • Professional
  • It costs around $149 per month.
  • It also allows only 1 user per month.
  • It can conduct 10 social media profiles.
  • Advanced
  • It is another version for businesses and costs around $249 per month.
  • It can conduct 10 social media profiles.
  • It also allows only 1 user per month.

4. Sendible

Sendible is one of the best social media management tools currently available in the industry. This application provides an excellent platform for social media management. It focuses on automatic posting, customer interaction, scheduling posts, etc. It has a multi-functional dashboard that enables efficient working. It maintains a record of the number of likes, dislikes, comments, shares, retweets, etc. on the shared content, and accordingly decides future expectations of the organization.

Sendible
Sendible

It does have many analytics and reporting tools. It is one of the best platforms for teamwork as it has a spontaneous interface. With the help of special tools, it helps in planning and creating the content that you are going to post. It has got excellent tools for content analysis and customer interaction and management. It enables tracking of all brand mentions and responding to negative reviews immediately.

Not only it serves an automatic posting of content, but it also supports automatic replies to messages, tweets, retweets, etc. It provides a mobile app for ease of usage of its customers. With Sendible, you can connect to most social media platforms, including LinkedIn, Facebook, YouTube, Pinterest, Twitter, Instagram, and many more.

Pricing of Sendible

For the organizations, it has 4 plans available. The best part is that all three plans provide a free trial version. The plans are:

  • Starter
  • It costs around $29 per month and $24 per month, billed yearly.
  • It is for individuals.
  • It provides 12 services and unlimited scheduling.
  • It allows only 1 user per month.
  • Traction
  • It costs around $99 per month and $84 per month, billed yearly.
  • It is perfect for start-up agencies.
  • It allows only 3 users per month.
  • It provides 48 services, 6 reports, and unlimited scheduling.
  • Growth
  • It costs around $199 per month and $169 per month, billed yearly.
  • It allows only 7 users per month.
  • It is suitable for growing agencies.
  • It provides 105 services, 35 reports, and unlimited scheduling.
  • Large
  • It costs around $299 per month and $254 per month, billed yearly.
  • It allows only 12 users per month.
  • It is perfect for large teams.
  • It provides 192 services, 60 reports, and unlimited scheduling.

5. AgoraPulse

AgoraPulse is another mindboggling application that has turned out to be a blessing for all the digital media marketing people. It allows us to draft the content, share it amongst the appropriate audiences, track the customer’s responsiveness, and plan future marketing procedures accordingly. The content editor of AgoraPulse helps us to design an eye-catchy content, which can attract the attendees at the first go.

AgoraPulse
AgoraPulse

It facilitates the scheduling of content and automatic posting. It has got exceptional customer care support that is available 24*7. Like Sprout Social, the main focus of AgoraPulse is to maintain competent relationships with its customers. For this purpose, they ensure to give acknowledgments to all messages, tweets, comments, etc. It presents an interface that permits us to manage all our social media applications like Twitter, Facebook, Instagram, etc.

It provides a Calendar Function that allows us to schedule tasks, publish content, sharing posts, etc. It comprises of impressive reporting and analysis tools, which assists the clients in maintaining a performance report of the products. AgoraPulse helps its clients to hunt for openings that can benefit them in establishing their businesses further. It provides a social inbox where we can keep track of what content has been evaluated and what demands our consideration.

Pricing of AgoraPulse

For the organizations, it has 4 plans available. The best part is that all three plans provide a free trial version. The plans are:

  • Medium
  • It costs around $99 per month and $89 per month, billed annually.
  • It is best for small businesses.
  • It can conduct 10 social media profiles.
  • It allows only 2 users per month.
  • For additional profile $15 per month and for add-on user $30 per month.
  • Large
  • It costs around $199 per month and $179 per month, billed annually.
  • It is perfect for agencies.
  • It allows only 4 users per month.
  • It can conduct 25 social media profiles.
  • For additional profile $12 per month and for add-on user $25 per month.
  • X-Large
  • It costs around $299 per month and $269 per month, billed annually.
  • It allows only 8 users per month.
  • It is best for larger organizations.
  • It can conduct 40 social media profiles.
  • For additional profile $8 per month and for add-on user $20 per month.
  • Enterprise
  • It costs around $499 per month and $459 per month, billed annually.
  • It allows only 20 users per month.
  • It is perfect for large teams with multiple profiles.
  • It can conduct 60 social media profiles.
  • For additional profile $4 per month and for add-on user $15 per month.

Summing Up

Above-mentioned tools are the best social media management tools anyone can use. If you are a marketing head and looking for some go-to options for managing your company’s social media handle, then these social media tools are worth your try.

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Rahul Gupta More posts by Rahul Gupta

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