Promoting goods and services over the phone is known as telemarketing.
A telemarketing example is a company calling its potential customers to inform them about new deals and upcoming events. You will notice that brands use different types of telemarketing examples to reach the audience as you read.
The process through which we communicate has taken its most significant leap in the last 100 years. Gone were when the best possible communication was physically meeting the other person. Even after the introduction of the internet, many companies find the below-listed telemarketing examples an effective option to overcome conversion issues while serving a niche market. This article will discuss the best telemarketing examples.
Benefits of Telemarketing
Telemarketing can overcome problems at a much faster speed compared to other marketing techniques. Telemarketing is not bound by communication or geographical issues like other marketing methods. Through this process, you can achieve a reduction in operational costs, improved sales, a broadened business horizon, and much more.
The salesperson can directly solve all the queries of the customers and provide them with a tailored sales pitch that swirls a demand for the product within the customer. For solving customer queries immediately, this approach is best suited.
8 Best Telemarketing Examples
Outbound call
Sometimes, you receive calls from unknown numbers offering a new scheme or informing you about an upcoming event. Even if you are unaware of the caller’s identity, the company’s representatives continue to call you. This telemarketing example is commonly referred to as cold calling or outbound calling. Despite being the simplest, it is also a challenging example. The company provides the callers with a list of data from which they refer and dial the numbers. These callers have yet to learn if the receiver on the other side is interested in the product or service their firm offers.
Inbound call
Inbound calling is another one of the most commonly used telemarketing examples. In this case, customers contact the call center themselves. Building a loyal customer base is essential for every business out there, as these customers repeatedly purchase from you in the future. When the level of inbound calls is high, it is a sign that you can maintain customer relationships effectively. The rings are usually made to address any trouble faced by the customer.
Lead generation
A prospect is a potential customer who has shown some interest in the company’s products or services but has yet to commit to purchasing. Converting an option into a customer is lead generation or sales conversion.
Here, a telemarketer’s role is to collect information per the requirements, such as the lead’s name, age, address, and date of birth. Cold calling or accepting inbound calls is one way of doing this. Lead generation is about more than just accumulating and sorting data. This one, among the other telemarketing examples, requires the telemarketer to have an uncanny knack for data.
Sales
This telemarketing example requires social and negotiation skills. The telemarketer needs to influence and persuade the person on the other side of the line to buy an additional product or service apart from what they need.
By using this tactic, telemarketers can help increase sales, resulting in higher profits. With this marketing approach, there is a visible change in the sale of complementary goods. For example, bread, butter, tea, and sugar all go together. Here the customer buys more than what they need.
Technical support
Due to rapid technological development, people can now easily sit at home and take care of all their wants. Be it transferring money online or even ordering groceries, clothes, or other essential items for yourself. However, only some people are as tech-savvy as the new upcoming generation!
How would you solve any technical issue that you face? Is it easy to call an expert and ask for assistance? This is where another one of the telemarketing examples comes into play. These people offer technical and software support such as resetting passwords, installing essential products, solving network issues, clearing browser cache, etc.
Political telemarketing
During the election season, that is, the period leading up to the election date, many party supporters and political groups contact the voters and inform them about their campaigns that are going to take place. Through this, they spread awareness about the event, pitch for their party, state why you should vote for them, and even ask for donations.
Phone surveys
Sometimes, companies call their existing customers and conduct a multi-question survey to determine their satisfaction with the brand. When the company needs an immediate response, these surveys are conducted over the telephone. This allows the brand to solve issues faced by the customer and determine how they can improve their services. It gives them more details about their customers and tells them where their brand stands. With statistical data support, you, as a brand, can make decisions faster. Say, for instance, you notice a problem many faces; you can create a fix for it based on customer feedback.
B2B telemarketing
B2B telemarketing is where businesses call other businesses for informational purposes. This way, companies can research the market, generate leads and qualify potential customers. This is a perfect option for creating brand awareness, networking with others, and exploring new growth opportunities.
See also: What is B2c marketing?
FAQs
What are some examples of telemarketing?
Phone surveys, inbound and outbound calling, B2B sales, and others mentioned above are a few telemarketing examples.
What is telemarketing in real-life examples?
Sometimes you receive calls from unknown numbers asking you to apply or register for a particular scheme or an event, and these calls are real-life telemarketing examples.
Who uses telemarketing?
Many businesses use telemarketing to communicate with their customers, and this helps them solve problems faster and build their brand's reputation.
Is telemarketing part of BPO?
BPOs or Business Process Outsourcing centers provide telemarketing services to connect and deal with a particular company's customers.
Who uses telemarketing?
Most top companies reach out to a greater audience with the help of telemarketing services. During the launch of a new product, it becomes easier for a brand to expand its customer base.
Conclusion
In today’s digital world, telemarketing is still considered adequate, even after being time-consuming. Telemarketing, as mentioned earlier examples help various businesses connect with prospects and offer them a variety of deals.
Telemarketing is more than just calling people to generate leads. You must have the skills to influence and convince people to buy and favor your firm’s products and services. As a firm, you can build your brand’s image by satisfying your customers, ultimately increasing profit collection.
