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Comparing Web Traffic Easily (5 Best Tools to Use)

November 11, 2022 in Advertising

Whether you want to generate traffic to your website or want to improve your website content by gaining insight into user experience data. Website analytics is emerging as an accurate tool for comprehending the expectations & demands of users. This article will help you in comparing web traffic easily. 

What does Web Traffic mean?

Web or Website Traffic refers to the queue generated due to the online movement made by people to a website. It is a way of knowing how relevant a website is in terms of google search queries. 

Web traffic generation & growth relates to the Search Engine Optimization (SEO) process. Complying & improving according to the SEO rules helps further improve Google rankings. Here, google ranking means how far up ahead a website is making its appearance on search result pages. 

Better rankings will help the website make an early appearance in a google search result. This way more & more people are likely to see & visit that website. & comparing web traffic is a step forward in this direction. 

Why should you compare Web Traffic?

Comparing web traffic helps keep track of traffic generated by the content on a website & interpret the growth of the website over time. It can also guide you in improving your content against your competitor’s content. 

While analyzing web traffic, you collect data such as total page views on that site or how many people visited the site & how many moved to other sites from that website. It also helps evaluate the time spent by a user, which is the most popular section & subsection on that website. 

An insight into this user database can be helpful when choosing the proper advertisements for your website. 

How does visitors’ tracking software work?

Many website tracking tools are available for comparing web traffic which focus on analyzing the website, & understanding the behavior & identity of visitors to that site. Several tracking software uses a reverse Domain Name System (rDNS) & a website script like Javascript snippets to collect data.

Let us look into how these (website) visitors tracking software works:     

All the devices use an Internet Protocol (IP) address when connected to the internet. These addresses are unique to those devices. Many of those same devices also use a reverse Domain Name System (rDNS). Tracking software equipped with the rDNS collects IP addresses that contain crucial information about visitors. Tracking software harness the information to improve the user-based experience.

The script on which a website works is already programmed to save user information depending on their activity. Then tracking software collects this information to know which sites are visited & how frequently they are visited. 

What are some of the best tools for comparing web traffic?

The tools you need for comparing web traffic depend on your purpose. & the best tools are highly effective at their job. It is also crucial to understand what kind of data you want to collect & how you want to use it.

Tools focusing on website analytics cracks down the traffic generated by a website. Whereas the software which concentrates on user behavior help decode what users are reading or watching on the website. The software providing user identity information is more inclined towards demographic polls.

Apart from these, the budget factor also plays a role in deciding the best tools based on your need. 

Depending on the requirement, we can list some of the best tools for comparing web traffic:

Google Analytics

This is the most comprehensive tool when it comes to scanning web traffic for your website. It provides basic statistics about user behavior, such as which device users use to open a website, how long they might spend on it, & whether they have previously visited it. It can also help in delineating the demography of the user.

google analytics

The basic version is free of cost & the upgraded paid version Google Analytics 360 provides more features.

Adobe Analytics

This is slightly more advanced than Google Analytics. The benefits can range from web analytics to marketing analytics. They employ advanced technology like Artificial Intelligence, & machine learning to dig deeper into web traffic performances. 

adobe analytics

Adobe Analytics provides real-time information to understand your customers better by integrating data from several channels like web, mobile, social media & others. Their expertise comes a full circle in delivering predictive analytics.

Their demo versions are free of cost & you can avail price list on demand.


Questions like what kind of articles generate more views, whether live chat or onboarding emails impact conversion, or what advertising channels are more helpful in directing sign-up for websites, can be answered easily with Woopra


Data obtained from trend reports can be visualized & optimized using the whole customer journey provided by the company. Based on their retention report you can determine if the customers return to the website after signing up once & if they are making any purchases.

Trial Version is free of cost with different advanced paid packages starting from $ 349 & onwards.


The tools available above are excellent for tracking your website traffic, but you may need to use different services to measure traffic generated by other websites, such as those of your competitors. Ahrefs can not only distinguish between voluntary & paid traffic but also looks into keywords that direct more traffic to similar websites. It can bulk-check monthly search traffic for up to 200 similar & diverse websites. 


They have an assorted & comprehensive price list depending on your requirement with a free trial for two months on their annual subscription.


Sitechecker is a tool that provides a report on parameters such as the number of visits paid by a user on a particular platform during any specific session; how many pages users visits during each session; how much time a user spends on your website; what is the source of those users; & so on. 


Additionally, web traffic reports analyze data for the previous six months & scrutinize the changes that took place in this period for a better understanding of the algorithm which drives web traffic.

With the 7-day free trial, this tool offers paid plans depending on your requirement.

Frequently Asked Questions (FAQ)

Here are the answers to the most frequent questions of the users.

How to measure website traffic quality?

Website traffic quality depends on how many pages a user visits in a session. One of the most popular tools for measuring website traffic is Google Analytics.

Which can be considered a high-traffic website?

A high-traffic website generates more than or equal to 500,000 views per page per month. The traffic generated by these websites should remain consistent throughout the month.

How many views are considered optimal for a new website?

More or less 1,000 views per page per month is optimal for a new website.

How do I find out how many hits a website gets?

The tools & software mentioned above help in scanning how many hits a website gets.

How does SEO increases web traffic?

SEO ensures you include relevant keywords in your content. It improves the rank of your website during google search queries related to those keywords. SEO rules keep up with the latest trends & techniques.

How do I check my competitor’s website traffic?

Software used by websites like Ahrefs & Sitechecker can check your competitor’s website traffic. They can also look into the keywords & algorithms that drive more traffic.


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Rahul Gupta More posts by Rahul Gupta