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The Ultimate Guide to Successful Email Marketing in 2020

December 31, 2019 in Editor Picks

It’s been years; marketing has taken over by the Internet. And marketing through the internet is known as Digital Marketing. Email marketing is one of the most effective strategies for digital marketing. Digital Marketing helps a business owner to create an online presence about their products and services that allows a consumer to reach out to the best product and service provider near their area. Undoubtedly, Digital marketing is helping both a business owner as well as a customer for so many years now. 

And today, we are here to discuss Email Marketing, one of the effective marketing strategies of digital marketing. More than 50% of digital marketers consider this strategy as one of the effective as well as one of the most straightforward tasks to execute. Getting customer’s contact details are common among businesses nowadays, especially email addresses.

Even customers are also comfortable to share their email ID instead of a contact number. Because, they want to be notified with all the new updates for their favorite brands, but also don’t want to get disturbed by promotional calls and messages on their contact numbers. 

Are emails dying?

Do you thing Email is dead? Have you stopped reading your Emails? No, Right. So, the answer is a big NO, and Email is not dying. But even the Email is started considering as one of the “hot news ways” to reach out to their list of customers. Email Marketing is a potential return on investment (ROI) provider and provided 4400% ROI until now

Email is just not remained a marketing strategy to reach out to their customer. But it has become a part of our lives. We can’t even live a day without reading our Emails. But still, some researches have been done on Email is a dying marketing strategy is because of the new generation communication tools. But because of the average age, and high school students who are not even composing an email, Email is dead or not can be judged. 

email marketing guide

I would like to share some real-time Email Marketing Statistics that will make you trust that is Email is not going anywhere. It will be going to stay for so long. Every year, starters sent 102.6 trillion, and it is expected to be increased by up to 126.7 trillion by 2022

What is Email Marketing?

By splitting these two words, “Email” and “Marketing,” the definition is entirely understood for all. Email Marketing simply means marketing a brand (products and services) through an Email. Along with promoting a business, it is also coming in use for retaining a customer. It helps to create a valuable relationship with loyal and potential customers by sending an email to keep them updated with all the ongoing discounts and offers.

Along with promoting a business, Email is used to do two-way communication, to provide information, etc.  

What are the benefits of Email Marketing?

As discussed above, email marketing is still alive and even growing at a reasonable level. Though there are many benefits of running email marketing campaigns, the following five benefits will make you understand that “Why email marketing works.”

It allows targeting the desired audience

Email marketing is the platform which helps to create different audience segments to target according to their requirement. You can send personalized as well as preferred content in the Email. 

And if you are running an email marketing campaigns and not sending the preferable content to viewers, then trust me, you are missing an opportunity to reach your valuable customer. Always try to adjust your content according to their different audiences.

It creates credibility

Unfortunately, your emails cannot be read by everyone, as well as cannot provide happiness to everyone. Because some will read and feel happy, while some will just delete the emails. 

If you are sending an email according to your reader requirements, you might be moving a step ahead towards creating the credibility of your brand. Now whether your customer will open your Email or not, it will depend on the content written on the Email. 

Boosts Sales

Every marketer runs different campaigns, marketing strategies, etc., for the one purpose, i.e., sales. Though email marketing is a slow process to boost sales, when it works, it works for a long time. 

By following these three simple steps in a while drafting an email, you can boost your sales. 

  • Make sure you add the considered products for the customer
  • Make sure you add the list of items, those are similar to the customer’s past purchase 
  • Don’t forget to mention the discount and cashback offers on the listed item

Build a strong customer relationship

If you can send informetrics as well as a knowledgeable email to your readers, they will appreciate it. Always remember that your customers want to get updated with all the activities of your business, and how they can be involved. 

Your customers, and not even you, can reach your every customer in person or over the phone. But email marketing creates a bridge between you and your consumer. You can contact your users from anywhere in the world, as it is a process that is connected to the internet. If you are connected to the internet, then you can connect to Email too. 

Email Marketing works under your time and Budget  

Time and Budgeting both are the most common issue faced by businesses, especially small businesses, as they cannot manage marketing their products in every kind of time and budget. Even designing and printing a flyer can be costly for them and then spending money on the distribution of the flyers. And still, the revenue generation is not sure to come. 

While email marketing works under your time and budget. There are several free and paid email campaign runners are available in the market such as MailerLite, ConverKit, Drip, etc. You can spend your desired Budget along with the desired time on email marketing. 

How to do effective Email Marketing?

  • Whether you are a digital marketer or a person who is handling a digital marketer, you have to be known that how to do Email Marketing. You have to be known with all the successful email marketing campaigns and email marketing tricks.
  • It is essential to know your audience and the purpose of sending an email. Then you should select the email marketing templates. There are a few steps that one should follow to run a successful and effective email marketing campaigns. 
  • The first and the foremost step is to build a subscriber list, to whom you would like to send an email and also those who would like to receive your emails
  • Make your content in that way that can encourage your readers to reply
  • Try to create an email that can help your readers to feel personal, don’t forget to add your customer’s name along with “Hi” or “Dear.” 
  • Make sure your emails are always out of spam folders
  • Make sure you keep your emails short, crisp, point-to-point, and most importantly clean 
  • Always try to add an interesting link to read more about that topic on which you’ve sent an email, always hyperlink the links
  • Don’t forget to add the unsubscribe button, and you should also make the unsubscribe easy for your viewers
  • Your Email should look friendly on all the devices including mobile, PC’s, and tabs
  • Don’t forget to test your email before sending it to your list of subscribers as it increases the perfection in your email marketing campaign

How to draft an email for Email Marketing?

The following email marketing tips will give you a brief idea about the tips and tricks to write an effective promotional mail. If you are required to write a promotional email, the following steps are needed to be followed. 

#1. A subject or a header has to be attractive

Your subject of an email should speak about the mentioned content in the Email. It is one of the easiest ways to creating attention among users and providing new alerts to readers of what you are offering. It has to be crisp and straightforward. 

For example, you are sending a welcome email to your user- A warm welcome from XYZ. 

Your subject should speak about your objective of sending an email.  

#2. Inside the Email

Emails are known to be an active mode for client retaining and an information provider. Make sure to add free discount offers, cashback, and referral programs. Your content can help to convert up to 28% more than your usual websites.

To create your content more effective and professional, you can add different links of surveys and blogs.

#3. A dedicated landing page has to be added

Your discount offers, cashback points, and referral programs are required to have an individual landing page. It helps a reader to trust in your provided suggestions and increases the conversion rates by 43%.

You can also add an official page of social media such as Facebook, Instagram, Twitter, etc.    

#4. Don’t write long emails

We all wanted to provide as much information along with knowledge through emails, and sometimes we do it too. But we shouldn’t because it’s tough to read long emails. The email content should be short, crisp, and straightforward. 

Bottom Line- Don’t stop communicating through emails

I hope you can find all the reasons that “Why Email Marketing still exists to be in 2020.” Email marketing is just not a process which allows you to send informative and required emails, and it also boosts up sales, it creates a customer relationship that helps to retain them and establish credibility. 

Especially when you are a small business when you have no credibility along with the time and budget constraints, email marketing worked as an efficient marketing strategy to reach out to business goals.       

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Kaushal Malkan More posts by Kaushal Malkan

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