What Is Graymail? Everything You Need To Know


You may have noticed you get unnecessary emails from apps that give information or discount vouchers from websites. These emails are called Graymail. But what is Graymail?

Graymail is a bulk email that does not fit the definition of spam because it is solicited, comes from a legitimate source, and has varying value to different recipients. Simply put, Graymail is an email that individuals have agreed to obtain from you but no more desire. Periodic newsletters, advertisements, or spam emails are some examples of Graymail.


Let’s see the functions of Graymail.

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The Function Of Graymail

Commercial emails that are known as “graymail” are sent in bulk to huge mailing lists. Despite having opted in to receive messages, receivers may have done so accidentally or because they were anticipating a different kind of outreach.

You purchase a good or service and give your contact information, including your email address. You agree to further contact from the business that provides the purchased products or services. Then you start getting newsletters and promotional emails months later, even if you have no interest in them.

You can receive emails from your workplace that some coworkers find exciting but not you.

What Does Graymail HubSpot Mean?

Contacts who have agreed to receive graymail from you never open or click the email. Spam filters can identify and remove emails your recipients aren’t opening or clicking. Due to this, it is more likely that future emails may land in the spam or garbage bin.


What Is The Difference Between Graymail And Spam?

Graymail and spam emails are both mass emails addressed to many recipients. Graymail is distinct from spam in three ways: it is requested, genuine, and contains helpful information.

  • Spam involves uninvited and unwelcome emails. Hence Graymail correspondence is not deemed spam. While only a tiny percentage of spam messages consider fraud or hacking, spam is distinguished because the recipient did not want to be sent. On the other hand, Graymail is an unsolicited email that the receiver has previously agreed to receive. 
  • Some people might have unintentionally subscribed to endless emails after purchasing a product from a site, downloading a white paper, or doing some activity with a corporation. A person may also obtain emails from an unidentified third-party associate linked to the firm they provided their email ID.


Even though these messages are theoretically Graymail, these people are less prone to interact with them and might term them spam because they did not consent to them.

  • Graymail is also an email from valid businesses, organizations, or people. Contrary to other junk mail, the emails are genuine and provide valuable data, news, deals, or discounts. Email advertising technology is frequently used to send and administer these emails, which offer buttons to withdraw or adjust email settings from that business. On the other hand, spam communications may be misleading and frequently violate the CAN-SPAM Act, making it harder to unsubscribe.

See Also: SumUp V/s Square: Pick The Right One For Your Business.

How To Distinguish Spam And Graymail?

One method to distinguish spam and Graymail is that Graymail supplies the consumer with useful, important information. Email newsletters may include information and suggestions that the recipient may find interesting. 

Prompt emails from utility providers or other firms to whom you pay invoices frequently inform the receiver that payment is necessary. In addition, online businesses often utilize email to send out relevant discounts, regular updates, and unique details.



These are all Graymail delivery instances to a group of user accounts. Spam may be misleading and even harmful at times, though not always. In any case, the emails are frequently of little benefit to the receiver since they are uninterest in what the originator has to give.

Send Your Messages To The Inbox, Not The Spam Bin.

How Can You Deal With A Hypothetical Graymail Issue?

Make a strategy to assess the parameters listed above on a routine basis. This guarantees that emails are sent to your recipients’ inboxes rather than their spam folders. 

This is how:

  • Frequently make sure that your database is clean. Eliminate any email addresses that are sending bounced messages.
  • Develop an engagement program for non-engaged individuals and archive them.
  • Make lists out of your database. Want to sharpen up your segmentation skills? Read articles as much as possible to get in-depth knowledge.
  • Develop personalized messaging depending on your segmented consumers’ distinct requirements and desires.
  • Validate your listings. Send the message to a smaller group of individuals and examine the results. After that, make changes to the statement. Make changes to the topic line. Mix up the audience!



If you keep track of the quality of your email database on a consistent schedule, you’ll send less Graymail and have a better chance of having a high email-sender rating.

Abnormal vs. Graymail

By Abnormal Security’s email productivity tool, Graymail communications are recognized and deleted from employee inboxes. Abnormal automates the procedure rather than just relying on fundamental filter rules and requiring the user to mark a nd delete undesired emails from their inbox manually.

Abnormal Vs Graymail

To comprehend your organization’s and end users’ email behavior, Abnormal analyses tens of thousands of signals from Microsoft 365. In other words, based on how people respond to prior emails, Abnormal can grasp email preferences on a personal level. 

By using this method, users no longer require manual filters and quarantine portals. It also assures that mail marked as undesired by one user is not necessarily labeled as such by another. Abnormal’s graymail function helps modern businesses save significant time and money because 32% of employees spend at least an hour daily going through email.

Graymail Removal Instructions

Even though Graymail is typically not malevolent, it can be extremely time-consuming or frustrating. Graymail mitigation can take longer than you’d like if you prefer an organized inbox. To stop Graymail, use these suggestions:


  • Utilize the built-in email filteringGmail and Outlook provide spam filters that can recognize and isolate spam emails. Additionally, Gmail filters all commercial communications into the “Promotional” folder, which includes the majority of Graymail. Greymail is reduced now because of Outlook’s ability to build mail flow rules that classify mass mail as spam.
  • Graymail arrives in your inbox after you’ve given a sender permission to contact you. You can block or unsubscribe. You can stop them from sending you communications by unsubscribing from their mailing list or blocking their address. Although scalable, this is a quick fix to block communications from a small number of senders.
  • Implement business solutions: Gmail and Outlook can miss unwanted spam and modern email security solutions block Graymail. To detect Graymail, a sophisticated email filter can authenticate sender information and examine the content and tone of messages.

Frequently Asked Questions

How Does HubSpot Determine Somebody Is Unengaged?

HubSpot’s graymail exclusion function dynamically eliminates customers not engaged with your promotional emails leveraging the Sends since the last interaction parameter. If a person meets one of the below conditions, they will classify as unengaged:

  • Never read one of your promotional emails and haven’t viewed the past 11 you’ve emailed them.
  • They’ve considered one of your email messages before, but not the past 16 you’ve emailed them.

You can also obtain a complete list of individuals blocked from receiving a specific email.

What Impact Does Graymail Have On Email Marketers?

The fact that Graymail isn’t deeming spamming is a positive thing. That’s correct, but isn’t it cause concern if your connections don’t connect with or even withdraw from your email messages?

Email advertising is linked with dissatisfied customers. For example, if you are labeled as a spammer or if many receivers identify your material as trash, you might be in serious jeopardy. 


Engagement replies like this will tarnish your site’s image. Consequently, the value of your IP and domain will drop across significant ISPs, putting your emails at risk of rejection by various services.

Read more: The Complete Email Marketing Guide. 

How To Develop An Unsubscribe List On HubSpot?

To remove a particular person from getting emails, follow these steps:

  • Go to Contacts Contacts in your HubSpot account.
  • Select the identity of the person.
  • Choose Opt-out of email from the Actions dropdown box.

Is A Graymail Distinct From A Phishing Email IP Address, And Does It Aids In The Improvement Of Reputation Ratings By Sending Emails To Unknown Recipients?

The content of a graymail factor can sometimes be harmful, causing a receiver to identify such an email as a hostile problem and file it in the spam bin. Those recipients need adequate identification to obtain excellent email programs from any business field. 

However, this form of misdirected mail does not match the legal standards of spam and falls within the everyday harmful complaints activities category. The importance of IP reputation remains.

See also: 35 Ways to Increase Conversion Rate? (110% Increased Sales)

What Is The Outcome Of Graymail?

Graymail, in a nutshell, is an email that people have agreed to receive from you (either via a form, a blog subscription, or a tradeshow booth), but they no longer desire. If you keep sending emails even if you may not understand they like them any longer, your email sender score will suffer.


What is graymail messages?

In contrast to spam, graymail is mass email that has diverse value for various recipients, is requested, and originates from a reliable source. Periodic newsletters, bulletins, or adverts catered to a recipient's particular interests are a few examples of graymail.

What is graymail vs blackmail?

Threatening to reveal state secrets in order to influence court processes is known as graymail. It differs from blackmail, which can involve manipulating any private individual and making threats of exposure against them.

How do you define email deliverability?

Emails' deliverability is their capacity to make it to subscribers' inboxes. Taking into consideration actual delivery variables like ISPs, throttling, bounces, spam issues, and bulking, it is what some marketers use to predict the likelihood that their email messages will reach their customers' inboxes.


So what is Graymail? Graymail is typically a mechanical (though requested) email that repeatedly fills recipients’ mailboxes.

Although this is better than spam, it isn’t much better. The ESPs choose how to place your email based on the receiver’s interaction pattern. Encourage yourself by sending emails at a predetermined rate at set durations and reaping the benefits.

One more tip to remember: link your vCard to your email or request your receivers add you to their mail contact list. This will aid ESPs in recognizing you and delivering your email to the inbox. Then again, a conversation begins with getting to know and understanding one another.

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