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Top 12 most accurate website traffic calculator

January 27, 2023 in Tools

As the world moves towards an age of digitalization, new tools and techniques guiding applications are designed daily to make this transition both profitable and swiftly guided. Website traffic estimator is one such tool-based application that helps the site owner understand the pool of audience and marketing and further establish revenue-based objectives with the help of these applications.

See Also: Top 10 Ways To Find Out How Much Traffic A Website Gets

How does web traffic analysis work exactly?

The process of website traffic analysis entails collecting and examining crucial data points that characterize the web traffic to and from your site. Information about each user who visits your website is known as web traffic. Although it’s generally accepted that the more visitors, the better, high traffic numbers alone don’t always equate to boosted lead production or sales.

website traffic estimators
Website Traffic Estimators

Web traffic analysis organizes data by utilizing particular measures to help you comprehend:

  • Who is accessing your site?
  • The time they spend on your site.
  • What do they do when they are on your site?
  • Reasons people are most likely to leave your website.

The ability to create pattern models that pinpoint potential flaws in your web design and guide continuing development decisions is possible when you have access to accurate and immediate website traffic data.

The good news is that there are several tools you can use to support your website traffic analysis. Let’s now examine their functioning.

Good reasons to monitor your website’s traffic

Every website or blog owner puts their readers first. Every product or content will succeed if it reaches its target market.

You can quickly determine what material draws greater audience attention if you know who and how many individuals are visiting your website.

You can also choose what kinds of advertisements and goods you can use to appeal to your audience. By doing so, you can fully comprehend your viewers and provide more engaging material for them.

More specifically, these tools for internet traffic analysis also let you know which sites are bringing you the most visitors.

You may also learn which keywords are attracting visitors to your website so that you may make your content more focused on keywords and specialized.

Google Analytics is the most precise and reliable tool for making traffic estimates for your website. You can see the precise traffic coming from various sources to your website, and it also informs you of the traffic zones with set time restrictions.

Top website traffic estimator

Hereafter we shall be discussing a few such website traffic estimator tools. These estimators have more accurate and user-friendly databases.

See also: Top 15 Affiliate Marketing Websites For 2023


Quantcast is an audience-intelligent (AI ) driven tool with a comparatively limited data set and higher accuracy. They use machine-driven web analysis to provide better data to the user or client. Its AI program Q is one of the largest audience behavior platforms (as claimed by their site) that helps them have a more detailed insight measurement of Profile, Content, Audience, and Campaign reports.


Besides demographic and public engaging reports, Quantcast offers a complete toolkit for marketing and consulting on pricing or advertisements of products for free of cost. Further assistance on marketing and strategies is encouraged to be done directly by the user for better customized and detailed analysis.

Many big brands are now on Board with Quantcast, including NBC, Toyota, McDonald’s, Microsoft, Citibank, and Whole Foods.

See also: Visit Quantcast

Alexa (Website Traffic Estimator)

Alexa is a marketing stack by amazon and is the most common pop-up name in traffic calculator applications.
Despite being a famous name, Alexa offers very strict free access services. So instead, it charges approximately $79 per month for a subscription. In addition, it uses tools other than global ranking, country ranking, and graphical demographic analyses, which it offers for free.


With time, Alexa has reduced its free services and has become a selected choice by only an elitist section. However, smaller or new website owners tend to use more free resources than paid ones initially. Hence, Alexa is one of Amazon’s latest and most popular marketing software stacks.

It also offers Marketing Stack for 14 days free trial of the Advanced plan, which costs about $149 per month for one user, and a 30-day free trial for the advanced Agency plan, which costs around $299 per month. In addition, Alexa is trusted by brands such as Wildfang, Umbra, Tillys, Apartment Therapy, and Houzz.

See also: Visit Alexa

See also: What is Performance Marketing And How To Get It Started?


Ahrefs is undoubtedly the best-paid traffic calculator tool, with plans starting from $7 a month. It offers a detailed analysis of traffic demography with keyword-driven traffic information for your and other competitors. Therefore, enabling better planning when it comes to keyword selections.

It also offers a web audit of the site to understand resources, external links, content quality, etc., for a detailed understanding of SEO-related data on the site.


Keyword Research, Backlink Research, Content Research, Rank Tracking, and Web Monitoring are some tools provided by Ahref. Ahrefs has many prominent clients, such as Facebook, Adobe, Linkedin, Netflix, etc. Ahrefs offers a trial pack at $7 for a 7-day. After that, the monthly billing starts from $99 for the Lite plan to $179 for their most popular ‘Standard Plan,’ the advanced plan for $399, and $999 for their Agency Plan.

See also: Visit Ahrefs

Similar Web

The similar web is the best free alternative to Ahrefs and is the most commonly used traffic estimation tool. A similar website offers insight and reports on websites, apps, and platforms. It offers a global, country, and category rank list and gives a detailed view of demographic audience engagements, hourly usage, monthly stats, per-visit paper views, etc.

similar web
Similar Web

SimilarWeb is breakdown into three sections: Industry Analysis, Website Analysis, and App Analysis.
The Industry Analysis tool estimates traffic across industries. The users can see visitor metrics by industry, traffic volume by industry, and pay-per-click keywords.

DHL, eBay, Google, and Microsoft are some of the most famous clients using it.

See also: Visit Similar Web


SEMrush is a competitive site for Ahrefs and offers a specialized analysis of SEO content-based driven traffic. They also provide a detailed breakdown of competitors’ organic and paid traffic and what keywords are directing the traffic for them.

These searches are limited to only 10 searches per day for free users. Plans start from $ 100 per month, which can be further cut down with yearly packages.


We can sign up for free use of SEMrush’s toolkit, providing access to most of the main features with limited use. Competitive Research offers a detailed picture of competitor traffic. This includes: organic traffic, paid traffic, desktop and mobile, keywords for organic and paid, and the capacity to change dates.

See also: Visit SEMrush


Served considers itself a ninja tool for SEO tools. Their unique feature includes Client Acquisition which uses a site-auditor and Citation scanner. It helps bring new clientele and find new websites where the site could be listed if it is not already. Furthermore, with various widgets like images, security, etc., it also offers review badges for website promotion on various social media platforms with more visually appealing alternatives inviting more users.


Statshow is not a very popular and limited-service offering free tools. It offers monthly and yearly visitor reviews, ad revenues, and different niches.


It also calculates keywords of commercial value for users but has a downside of minimal accuracy compared to its competitors.

See also: Visit Statshow


SitePrice, although a website value calculator, also offers traffic estimation and revenue greater stats. It also offers daily visitors, page reviews, ad revenues, etc. The data can be a bit away compared to other sites. Not being a primary traffic calculator site, SitePrice takes its data from similar websites or Quantcast and averages them for its estimation.

site price
Site Price

Hence the value can differ from all the other sources. Therefore, data trust lies in the understanding and belief of the user and proves itself to be a genuine website traffic estimator.

See also: Visit SitePrice 


Serpstat, unlike SERped and SEMrush, offers a very different and analyzed niche of services, including infographic reports. Along with market ideation finding relevant questions asked by a client as an answer to them attracts more clients due to keywords added in the answers.


It is one of the best competitor research tools, which is quite affordable. This is an alternative to tools like ahrefs and SEMrush, as its pricing starts from $69 per month. Providing features like backlinks analysis, rank tracking, competitor analysis, site audit, etc. In addition, this tool acts as a blog traffic checker and provides a Domain analysis feature that gives all the details of any website or domain.

See also: Visit Serpstat

Google Adwords Keyword Planner

Google Adwords Keyword Planner has long been used for researching keywords for SEO. Typically, users with an Adwords account to manage pay-per-click Google ads also have access to keyword search volume. Find keywords: It gets ideas to help reach those interested in your products and services.

google planner
Google Planner

Get search volume and forecasts: it sees search volume and other historical metrics for your keywords and forecasts how they will be managed in the future. Nonetheless, this is a great website traffic estimator.

See also: Visit Google Adwords Keyword Planner

Traffic Estimate

Traffic Estimate is a simple website based on a search. This site is free to use and doesn’t require users to sign up.

traffic estimate
Traffic Estimate

After searching for your selected domain, the site returns a simple line graph that maps an estimate of the past 12 – 18 months of unique visits.

The data returned by Traffic Estimates for equivalent data from SEMrush and Ahrefs, but there is a slight variance from what we see between premium tools. Nevertheless, we think Traffic Estimate is worth using to quickly double-check data from another source by easily accessing traffic estimates, keywords, and other tools.

See Also: Visit Traffic Estimate

SE Ranking Website Traffic Estimator

SE ranking is a great tool to check the traffic of several websites for free. The free trial version is easy to use and provides accurate results.

se ranking
SE Ranking

You only need to visit the site and put out the URL; the entire information will be displayed quickly.
It provides us with features such as traffic cost, ranking keywords, and much more. This is one of the best tools to get all the information for free, and you can also buy the premium version to access more features.

See Also: Visit SE ranking

Benefits of investigating competitor website traffic

Completing a competitive traffic analysis has many advantages. Check out the advantages below:

  • Google Analytics makes it simple to check the traffic to your website. But you can’t use this program to monitor the traffic on other people’s websites.
  • Suppose you’re trying to rank for a specific keyword. You can confirm the traffic to a few websites by looking at the search results on the first page. By doing so, you’ll be able to estimate the volume of traffic that particular keyword will bring in.
  • Additionally, you may calculate how much your rivals make based on the visitors they receive. For instance, some bloggers make their earnings disclosures public.
  • By understanding their traffic statistics, you may estimate their income based on the traffic they receive in their specialty.
  • You can also obtain a specific report on your rival’s website’s daily, monthly, or yearly visitors and sessions.
  • Knowing the website traffic statistics of their competitors is a common misconception held by many bloggers. I’m providing a long list of solutions to this problem today.
  • Most of the tools on this list are free, while some also offer premium plans that provide more detailed traffic statistics.


All these website traffic estimators overlap with the services they offer. However, some of them offer a unique feature that can be free and come at a price. Although paid tools offer more accurate and diverse analysis, free tools are more user-friendly for new and upcoming website creators. Other than the mentioned tools, some well-known tools, like compete, were shut down several years back in 2016.

See Also: How to Index a Website on Google Faster (Submit Site to Google Quickly)


How to estimate competitors’ website traffic statistics?

Sitechecker allows you to choose top websites by their ranks and check their website traffic and find the percentage of web traffic your competitors get from different channels.

What is a website traffic Checker tool?

More than just data, this tool provides you with insights and actionable suggestions to grow your traffic quickly.

How accurate are website traffic estimators?

While they can be useful for gauging a general trend, website traffic estimators are not always accurate. This is because they rely on data that may be outdated or inaccurate.

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Kaushal Malkan More posts by Kaushal Malkan

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