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What Are The Average Social Media Advertising Costs In The UK?

September 27, 2022 in Advertising

Social Media is the go-to medium for anything and everything happening nowadays, and advertising is no different. Social media advertising costs in the UK are something that many businesses are interested in finding out.

What are the Social Media Advertising costs in the UK?

Well, we will put all such worries to rest.

Before knowing about the social media advertising cost in the UK, let us first understand what social media advertising is

Social Media advertising, as the name suggests, is the process of promoting one’s business or cause online through the most common social media platforms. These include but are not limited to Twitter, Facebook, YouTube, Pinterest, LinkedIn, Snapchat, tik tok, Reddit, and Instagram.social media in the uk

This is a powerful tool and medium to reach a broad audience quicker than organically growing traffic across your pages.

See also: 5 Main Objectives Of Digital Marketing In 2021

Marketing Costs

The average social media advertising costs in the UK in £300-500, with the minimum price from £125 to the maximum expenses going north of £600+ quickly.

This data accumulate from local professionals and businesses operating in the UK.

You need to have a good idea of your current pain points and what you want to achieve before you seem to hire an agency or freelancer for your social media marketing needs.

The social media advertising cost in the UK depends highly on the quality of posts and the expertise required to do your job.

Most of these companies have copywriters, designers, developers, and assistants who usually work all at once for one client.social media in the uk

If you’re on a small budget, you may have one individual or a team handle all of these chores simultaneously.

Another factor that can affect the social media advertising cost in the UK is your work’s complexity. This can further hinge on the frequency of service you require. Because the more work you need, the longer it can take to generate and schedule

Hence, most business owners opt for monthly packs ranging between £300 to £500 per month to cope with such needs.

These packs include generation of content and feed support, although the depth of the more comprehensive plans would be missing.

Social media marketing is customizable and flexible to your requirements. So, it is possible to start small and slowly but steadily grow. To the level of support, you need or even cut back the services not required later.

Another major factor deciding the social media marketing costs in the UK is whether you choose to pay on an hourly basis or monthly.

The hourly rates can range from a paltry £15 to £50 per hour for the fanciest plan with all the bells and whistles.

In contrast, the monthly plan can range from £100 to north of £2000 for the comprehensive program with all the features included.

The most loaded plan included features like feed management, customer service, expert-level designers, and copywriters who would be creating your monthly content.

Your Social Media Marketing Goals

Identifying and planning your goals and objectives will help you streamline your efforts. This can be put into perspective by simply boosting the sales of a service you provide to increase your page followers.

These long or short-term goals are naturally subject to change, depending on the time of year or changes in the client’s products, services, or agendas.

Each goal will require a different strategy to develop to reach it.

See also: The Importance Of Digital Marketing For Businesses

Effect Of Social Media Channels

Startups or businesses in their nascent stages often have no social media channel or seldom have clarity on which platforms to use and how. This is very critical when it comes to the cost-benefit ratio of your marketing.

Social media marketing can get you started or take you ahead. From wherever you are right now to where you want to be in your business.social media in the uk

From a price point of view, the more content you need to generate in terms of platform types and frequencies, the more expensive it will be.

However, it will all turn out to be more than square if it’s successful, and it would be one of the best investment decisions for your business.

Let us look at a few popularly used mediums for social media marketing.

See also: Best Social Media Management Tools in 2019


Meta, formerly known as Facebook, has over 2.7 billion users. Making it one of the best places to implement a social media marketing strategy.social media in the uk

The experts you hire to work on this platform should be well versed with their nitty-gritty. as managing the social media advertising budget is tricky.

In addition to replying to customers, you need to like and share content and get your users to do the same.

And this is only possible if the content you post has quality and is engaging and relatable to your audience.


Twitter is a clever medium in use with imagery, and concise messaging can be very fruitful in your social media marketing campaign. The proper use of tags and hashtags can also help promote your business.social media in the uk

The ads platform on Twitter is not as vast as Facebook. But the right kind of knowledgeable approach can help you hit the right audience here.


Today, one of the most popular social media apps also requires capturing excellent video and image content for promotion. Instagram has dramatically evolved from a photo and video sharing platform to a powerful tool for influencers, celebrities, and regular users who want to know how to make money on Instagram.social media in the uk

You can also sell and build brand pages using the’ promotions’ function here.

See also: How to Go Viral with Reels on Instagram


As more and more video content is getting consumed today. This is one of the best ways to promote your business.social media in the uk

These videos can share on social media or embedded in your blog pages.

It takes some skill to capture an engaging video, edit it and share it appropriately; that is the key to getting viral here. This is done expertly by the SEO team.

See also: How Much Do Sponsors Pay for YouTube Videos

Is It Worth Investing Here?

As discussed here, social media advertising costs in the UK. Can also seem intimidating at first but are worth your time, money, and energy.

This can be seen as the fact that in 2019 alone. There was 3.59 billion British pounds were spent on social media marketing. Which accounted for 23% of the total digital ad pay.

Given how vital social Media is today for creating an audience. It is worth getting a professional to market your content by someone genuinely passionate about what they do.social media in the uk

Watch your business gain heights and popularity with the correct social media marketing team!

See also: 6 Amazing Benefits Of Advertising For Your Business


How much Amount is Charged by Freelance Social Media Managers in UK?

Freelancers who are less renowned and less experienced charge up to £10-£35 per hour or £70 – £250 per day. In contrast, experienced social media managers charge almost around £35-£70 per hour / £250 – £500 per day.

What is the Cost of Social Media Marketing in UK?Social Media Marketing in UK?

Different firms charge various amounts for social media management in UK. But on average, it is £650 on a daily basis, £1,120 per month, and £400 for each campaign.

What is the Cheapest Source of Advertisement?

Social media marketing and advertising cost less in comparison to traditional marketing and thus can be considered a cheaper option for publicity.


Author Image
Aloukik Rathore Aloukik Rathore is a Delhi-based entrepreneur, Blogger, digital marketer, and Co-founder of Cannibals Media, a modern-day digital marketing company. He started blogging at the tender age of 16 and has been in the digital marketing industry ever since. He specializes in content marketing strategies, link building, and off-page SEO. More posts by Aloukik Rathore