What is Marketing Concept? Types of Marketing Concepts

types of marketing concepts

To increase sales, maximize profits, and outperform the competition, businesses must analyze their customers’ needs and implement strategies to meet them. For an organization to achieve its goals, the needs and desires of its customers must also be met. Although this theory was initially introduced in Adam Smith’s book “The Wealth of Nations” in 1776, it wasn’t until 200 years later that it became widely accepted. This article will discuss types of marketing concepts. 

The marketing concept is a fundamental philosophy that guides businesses in creating and delivering value to their target customers. It centers around understanding customer needs and preferences and aligning business strategies and activities to meet those needs effectively. In today’s digital age, marketing has expanded to encompass various strategies and techniques specific to the digital realm. 

Yearning for more selling vs. marketing concepts? Keep reading to know more!

Types of Marketing Concepts vs. Marketing 

Marketing is promoting commercial goods or services to a specific market. It is an effort to highlight a business’s products, including actual goods for sale and services rendered. Advertising in magazines, on banners at the roadside, and television are typical examples of marketing in action.

marketing concepts

However, not every business addresses the need to sell its goods and services similarly. There are distinct ways marketing can work well for a company. These strategies are referred to as marketing concepts or a company’s ideology that guides its marketing instruments. Specific goals that take into drive basic marketing concepts.

Tools employed to produce successful digital marketing strategies

Several tools are employed to produce extraordinary, successful digital marketing strategies.

SEO (Search Engine Optimisation)

The term “search engine optimization” has gained popularity in digital marketing. A website will have better search engine ranks if it uses various optimization techniques, such as those used by Google and Yahoo. 


This may enhance website engagement and traffic. Google uses a complex algorithm to calculate the ranks of your website. A website can be improved by making several straightforward adjustments to increase rankings:

  • Displaying unique content, such as blogs.
  • Usability of the site, particularly on mobile devices.
  • Use keywords that are pertinent to your industry.
  • Links pointing to your website.

Marketing on social media

Your audience and brand awareness can grow due to your content creation and social media engagement. Linkedin, Facebook, Twitter, and YouTube are examples of well-known platforms. By using these to produce shareable content, you can increase visibility.

social media marketing

It is an easy technique for spreading information. The consumer will develop a feeling of brand dependability from social media endorsements of your company from individuals they believe in.

See Also: Top 5 Advantages And Disadvantages Of Social Media Marketing

Influential marketing

Influencers on social media cultivate and expand their fan bases. Additionally, they foster a sense of loyalty and trust among their supporters. Working with an influencer can help you reach your audience. 

influential marketing

A social media post, a blog, or product placement in a YouTube video are all viable content alternatives. Working with appropriate influencers is a specific approach to publicizing your company and strengthening brand trust. If you want to learn about Database Marketing, 

5 Types of Marketing Concepts

The types of marketing concepts are;

The Production concept 

The production model is operations-driven and is founded on the idea that buyers will be more likely to be attracted to goods that are easily accessible and cost less than similar competitive goods. It is one of the most important types of marketing concepts.

The Product concept 

In contrast to the production concept, the product concept holds that customers care more about quality, originality, and efficiency than price when purchasing.

The Selling concept 

For marketers who operate under the selling assumption, satisfying the customer is secondary to closing the sale, regardless of whether or not the product meets their needs.

selling concept

Typically, this approach disregards efforts to deliver the promised service and rarely encourages them to make additional purchases.

The Marketing concept 

The marketing strategy aims to increase a business’s capacity for competition and maximize profits by giving customers a better value than competitors. It is critical to know your target market, feel its requirements, and efficiently satisfy those wants.

This is sometimes referred to as the “customer-first strategy.” This is especially important in terms of advertisement which can help put your brand out there and hence it is recommended to look into the importance of RTB in marketing.

The Societal concept 

A developing idea in marketing that emphasizes societal well-being is called “societal marketing.” It’s based on the premise that, no matter the company’s sales goals, marketers must do what’s suitable for their customers and push products that are good for them rather than just satisfying their desires.

Frequently Asked Questions

Which definition best reflects the marketing concept?

A marketing concept is a business's theory of direct marketing. The product itself, price, distribution, and advertising strategies are all in line with the selected marketing idea.

What are the fundamental ideas behind marketing?

Five essential important ideas in marketing are production, product, selling, marketing, and society. These five principles inform the creation, pricing, distribution, and promotion of a company's commodities.

What does marketing fundamentally mean?

To sell things, a business must engage in marketing. A crucial step in this process is market research, which enables a company to customize its promotions for a specific audience.

What is the first concept of marketing?

More ancient times than is commonly believed can be traced back to the beginnings of marketing. Although the exact origins of marketing are debatable, many historians place its conceptual roots in the vast production of products by Mesopotamian communities circa 1500 BCE (before the common era), which necessitated some form of marketing to ensure the goods' quality.


The marketing sector has always been a vast field with many applications, ideas, and philosophies. We tried briefly introducing, defining, and explaining this essay’s five current marketing principles.

All of these principles interconnect with each other, and they may apply to every aspect of offline and online business, from production to social responsibility.

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